University's Innovation and Entrepreneurship Initiative is seeking a Director of
Strategic Communications with a minimum of eight years experience and a
salary of no more than $85,000.
Director of Strategic Communications is accountable for developing and
implementing a vision and strategic marketing, communication and public
relations plan reflective of the priorities of the Initiative that enhances
marketing, fundraising and public relations initiatives, and promotes ongoing
communication with faculty, staff, students, alumni and other stake-holders.
Reporting to the Director, your portfolio will encompass branding, digital and
social media communications development, public relations, marketing and
communications policy development and stakeholder outreach. Your digital
communications and marketing experience will ensure that all of the
Initiative’s messages work together to seamlessly address the Initiative’s
to generating content, you will join the leadership team and provide strategic
communications counsel relevant to a continually and rapidly shifting media
landscape. Your deliverables will include the design, development and
maintenance of print and web-based communication programs for diverse audiences
Develop and implement PR and marketing strategies and tactics, including
community relations, to build and maintain a positive reputation among key
constituencies and to develop a consistent brand for the Innovation and
Develop and execute a comprehensive PR and promotional plan for the Innovation
and Entrepreneurship Initiative at Duke, while collaborating with Duke
Communications to create an integrated program consistent with Duke’s overall
vision and objectives.
Identify and partner with key internal and external stakeholders (Deans of
Schools, legal, government affairs, alumni affairs, etc.) to ensure
communication support for potential issues, such as advocacy, compliance,
student affairs, alumni engagement, etc.
Working with the Duke faculty and the leadership team of the Innovation and
Entrepreneurship Initiative, initiate a strategy and develop content that
clearly positions Duke as a national thought leader in Innovation and
process through which Initiative-developed thought leadership content is
disseminated across a range of outlets, to further engage our different
responsibility for writing, design and timely production and distribution of
all PR materials, including feature articles on university programs, profiles
of successful faculty/students/alumni, press kits, press releases, newsletters
and video/audio scripts. It is anticipated that the candidate will both take an
active role in the preparation of these materials, as well as make use of other
on- and off-campus resources.
and edit materials prior to distribution to ensure clarity and appropriateness
for each audience.
Broadly deliver the Initiative’s vision and success through a variety of
vehicles, including the internet (including initiative’s website and social
media accounts), blogs, newsletters, trade, business and consumer PR, advertising,
executive messaging and related materials.
and direct external agencies to support PR activities, as needed.
Develop and manage a set of key performance metrics and analytics to allow for
continuous improvement in the areas of communications and marketing.
orientation/sense of urgency
solving and decision making
Ability to react and respond to changing priorities and manage a complex and
diverse workload in a dynamic, fast-paced culture.
Excellent organizational skills and outstanding ability to establish and meet
Thorough knowledge of the news media and experience in working effectively with
reporters and editors.
of university culture.
Experience with media relations, marketing, stakeholder relations,
communication relations, government relations, alumni relations and
Ability to communicate effectively with visual arts experts, as well as
general-interest print and electronic media.
Excellent verbal communication and writing/editing skills.
Proven ability to function effectively in a team environment, as well as work
Demonstrated experience with social technology (e.g. Facebook, Twitter,
YouTube, Foursquare, Flickr, blogs, wikis, RSS, social bookmarking, discussion
forums and community software).
Experience with online monitoring and measurement platforms including but not
limited to Omniture, Facebook Insights, YouTube Insights, Google Analytics,
HootSuite, TweetDeck, and Social Mention.
mission of the Duke Innovation and Entrepreneurship Initiative (Duke I&E)
is to create a robust culture across the entire university in which we inspire
and prepare students and faculty for innovative leadership and actively support
and celebrate the translation of knowledge into the service of society.
housed within the Office of the Provost, Duke I&E acts as a centralized
organizer for "all things I&E" on campus and in our community. We
connect students, faculty and alumni to the infrastructure and resources -
programs, funds, educational opportunities, and advisors - to increase their ability
to realize solutions with impact. Moreover, we exist to bring visibility to
Duke's history of successes in innovation and entrepreneurship and showcase our
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