Potomac Flacks: Wal-Mart Lures Edelman's Dach In-House With Big $$

September 24, 2006

Wal-Mart Lures Edelman's Dach In-House With Big $$

Washingtonian's Kim Eisler (sorry, no link yet) reports in the new issue that "insiders have been asking what it took for Wal-Mart to lure Leslie Dach (left) away from Edelman, [which] Dach cochaired with former Ronald Reagan aide Michael Deaver." Dach left for Wal-Mart in July.

"Dach helped Edelman create political-style TV ads for Wal-Mart, claiming that the stores save the average household $2,300 a year. Wal-Mart was so impressed with Dach's enterprise that they asked him to come aboard."

And at a handsome price. SEC docs show that Wal-Mart gave stock worth more than $3 million, with options to buy more shares. "For every dollar that Wal-Mart stock goes up, Dach will make an additional $168,805," Eisler reports.

"Dach says his family won't be moving to Bentonville [Ark., Wal-Mart HQ], but he has stocked an apartment there with artisan bread, lox, and fresh fruit from a local Wal-Mart."

Posted by Matt Mackowiak on September 24, 2006 in Corporate PR , PR Firms | Permalink | Comments (0) | TrackBack (0)

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Matt Mackowiak - Site Manager
Since 2003, Matt Mackowiak has been a communications professional in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, and has also worked on a presidential campaign in Iowa and in presidential advance. Follow him on Twitter - www.twitter.com/MattMackowiak

Laura Gross - Contributor
Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.

Blain K. Rethmeier - Contributor
Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.

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