Potomac Flacks: Verizon Lobbyists Mixing it Up in the Blogosphere

October 09, 2006

Verizon Lobbyists Mixing it Up in the Blogosphere

Verizon The 463 tips us off to the new blog launched last week by Verizon's DC lobbying team, PoliBlog. Verizon and the other phone companies have take a blogosphere beating from these guys for the last few months, so it's good to see them putting up a fight. Plus, Verizon's bloggers seem to be doing a few good things, including:

Having a variety of blog authors. While not all of them have posted yet, the site lists nine different Verizon staffers as contributors. That will spread the blogging time burden around and also provide different perspectives from different specialists on their lobbying team.
Allowing comments on their blog. It's not a conversation unless you allow your critics to respond, and they're doing that.
Responding to critics. Lobbyist Link Hoewing blogged about broadband, and then actually went back and took the time to respond to a critic's comment.

PoliBlog's editor is John "CZ" Czwartacki, Verizon's Executive Director for External Comms. Hillites recognize CZ from his previous spokesguy stints for FEMA, Sen. Trent Lott, Rep. Bill Paxon, and the House Republican Conference.

Posted by Matt Mackowiak on October 9, 2006 in Blogging , Corporate PR | Permalink | Comments (1) | TrackBack (0)

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Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

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