Potomac Flacks: Oil Industry's $100M Campaign to Show They're Not So Bad After All

December 01, 2006

Oil Industry's $100M Campaign to Show They're Not So Bad After All

Oilrig With congressional Dems looking to take on the oil industry next year, the industry's lead trade group, the American Petroleum Institute, is planning a $100 million PR "image and education effort," National Journal reports.

The campaign, "much of which will be coordinated by the PR firm Edelman, will include expensive television, radio, and print ads, tours of oil patch facilities for lawmakers and opinion elites, and financial contributions to sympathetic think tanks and industry-friendly organizations." The API is asking other like-minded groups to ante up for the multiyear effort.

Posted by Matt Mackowiak on December 1, 2006 in Associations , Campaigns | Permalink | Comments (1) | TrackBack (0)

About the Authors

Matt Mackowiak - Site Manager
Since 2003, Matt Mackowiak has been a communications professional in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, and has also worked on a presidential campaign in Iowa and in presidential advance. Follow him on Twitter - www.twitter.com/MattMackowiak

Laura Gross - Contributor
Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.

Blain K. Rethmeier - Contributor
Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.

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