Romney's Comm Team Does YouTube Rapid Response
Mitt Romney's '08 comms team continues to show its chops in managing the new media environment of blogs, YouTube and Drudge -- or what Mark Halperin and John Harris called "The Freak Show" in their recent book, The Way to Win.
At around 12:30 p.m. Wednesday, Hotline's blog linked to a YouTube video illustrating Romney's "former" positions on several hot-button social issues, like abortion and gay marriage.
Rather than allow the criticism to go unaddressed, Team Romney put their man on a sympathetic talk radio show Wednesday afternoon, had him rebut the video, and filmed the interview for their own YouTube posting. By 8:12 p.m., Romney's video (below) was posted to the Hotline blog.
Between this and Monday's dial-a-thon, Romney's team is showing some impressive media management skills, as well as a sophisticated understanding of how much damage a YouTube clip can do to a candidate, if left to fester.