February 04, 2008

Madden 101 - Back to the Basics

Madden_2PF has followed Kevin Madden's meteoric rise among Washington's flackering class, and regardless if his candidate makes it through 'Super Tuesday' or not, his no-nonsense style of communications tactics deserves further attention.  So, without further ado, time for the lesson.   

Lesson #1.  Call reporters back promptly and answer their questions. 

It's that simple.  As Thomas Foley recently noted, in addition to being named as the "second most beautiful person on Capitol Hill", Madden, in particular, is genuinely liked and respected by the press pack. He does that most basic of things: calls you back promptly and answers your questions. There's a pay-off from all this niceness.

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