May 26, 2009

The PR Holy Grail

Oprah This Thursday, CNBC will be airing a special entitled "The Oprah Effect." The show, hosted by Carl Quintanilla will devote an entire hour to the influence Oprah Winfrey has on viewers and how she encourages them to buy new products, read a book or try something new. 

I'm sure many of you can agree that getting someone on Oprah is not easy - this show will also examine how to get on Oprah. (PR Newser)

Posted by Blain Rethmeier on May 26, 2009 | Permalink | Comments (0) | TrackBack (0)

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    Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

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    Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.
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    Blain K. Rethmeier - Contributor
    Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
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