CASE STUDY: Creators of Palin "Mama Grizzlies" Ad, Passcode Creative, Receive Critical Praise
Nashville-based production company Passcode Creative, which developed the famous “Mama Grizzlies” ad for former Gov. Sarah Palin's (R-AK) political action committee, SarahPAC, has compiled public and industry response to their groundbreaking ad.
The Tennessean (Nashville, TN) reported on how the ad’s success catapulted the company.
Passcode co-founder Eric Welch attributes the ad’s success to its use of “real people” expressing their authentic emotions for Governor Palin.
Passcode Founders Welch and Josh Gatlin plan to attend the CPAC convention in Washington, D.C. this weekend. (PF tipster)