May 09, 2011

DREAM JOB OF THE WEEK: Republican National Committee, Digital Marketing Director

RNC logo The Republican National Committee seeks a Digital Marketing Director, who will oversee all RNC digital marketing, manage an in-house digital team and work closely with other division heads to maximize their efforts online.

Applicants interested in applying for this position should be innovative, eager and aggressive and have previous experience as a Digital Director for a campaign or organization or should have overseen/managed a Digital team in their career. 

Individuals must be creative and display a deep understanding of how digital strategies and technologies integrate into political, communications and finance plans. Experience as a campaign manager or communications director is a plus.

Specific responsibilities include:

  1. Developing a new digital strategy for the Party
  2. Managing and all RNC web properties
  3. Fostering engagement on and maintaining Social Media Platforms (Facebook, Twitter, etc.)
  4. Developing an Online Fundraising Strategy with the Finance Division
  5. Managing an Email Marketing program
  6. Creating content for Digital Media (YouTube, etc.)
  7. Developing and managing Online Advertising for the Party

The Digital Marketing Director will be expected to work from RNC headquarters in Washington, DC.

TO APPLY: Please email a resume, references, and salary requirements to  (PF tipster)

** PLEASE NOTE: If interested, AdWeek recently published an interesting piece of the job of a Chief Digital Officer.

About the Authors

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  • Matt Mackowiak - Site Manager
    Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

    Laura Gross - Contributor
    Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.
    Follow her on Twitter: @ScottCircle

    Blain K. Rethmeier - Contributor
    Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
    Follow him on Twitter: @BlainR

    This is a personal group blog whose contents in no way reflect the views of any author's employer.

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    Potomac Flacks Founder and Author Emeritus: Adam Kovacevich
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