March 21, 2012

JOB OF THE WEEK: Susan B. Anthony List, Online Communications Manager

SBA logoThe Susan B. Anthony List is seeking an Online Communications Manager for our rapidly growing pro-life political organization.  This position is responsible for managing the organization’s web presence, working as part of the communications team to best deliver organizational information and materials to members, and helping with broad technology issues.  Applicant must be tech-savvy and knowledgeable about cutting-edge online communication and social media.

This individual will manage and run the day-to-day operations of our website(s), implementing sites that are attractive, user-friendly, accessible, and searchable.  In addition, this individual is responsible for managing our grassroots email list. The individual will be responsible for working under the Communications Director to implement tactics and strategies to create and distribute content, build community, drive traffic, and increase interaction with our website.

Specific job responsibilities include:

  • Update website and blog on a daily basis
  • Managing current email list and managing email prospecting campaigns
  • Providing and analyzing weekly reports about web traffic and results from email blast
  • Drafting and sending mass email communications, coordinating email blast schedules between all departments: fundraising, legislative, and political
  • Working with vendors to create web graphics when needed, to problem-solve website technology issues, and to create new sites with quick turnaround for specialized web campaigns
  • Publishing shareable content for user-generated media services and new media products (RSS, blogs, video, audio podcasts, photos, online press rooms, etc.)
  • Maximizing the use of social networks and other new media outlets by updating and managing official accounts on Facebook, Twitter, YouTube, and other social media sites
  • Seeking online opportunities to place banner ads, social network advertising, engage in link sharing, cross platform promotion, upload articles, etc
  • Generating interest and driving traffic through search engine marketing efforts and participation in blogs, message boards, and forums
  • Creating and editing website content pages using back-end content management system (CMS) tools
  • Identifying emerging technologies, trends, and services to increase effectiveness of web strategy efforts
  • Coordinating efforts with the Communication Department.  Identifying and building strategic alliances to execute technology-based communications activities
  • Educating internal staff in the use and application of new media
  • Learning new technologies to effectively build the organization's web presence 

Required Skills:

  • Must be passionately pro-life with a clear ability to communicate the issue both written and verbally.
  • Must possess excellent writing skills.
  • Prior experience with managing a website and/or email blast list required. 

TO APPLY: Please send resume and cover letter to Emily Buchanan at  Please include your position on Life in your cover letter. Cover letters that do not state applicant’s position on the Life issue will not be considered. Please no phone calls, you will be contacted to set up an interview.  (PF tipster)

About the Authors

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  • Matt Mackowiak - Site Manager
    Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

    Laura Gross - Contributor
    Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.
    Follow her on Twitter: @ScottCircle

    Blain K. Rethmeier - Contributor
    Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
    Follow him on Twitter: @BlainR

    This is a personal group blog whose contents in no way reflect the views of any author's employer.

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    Potomac Flacks Founder and Author Emeritus: Adam Kovacevich
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