June 18, 2012

JOB OF THE WEEK: Washington Capitals, Digital Media Coordinator (Arlington, VA)

Washington CapitalsThe NHL’s Washington Capitals are hiring a Digital Media Coordinator, based in Arlington, VA.

Overview: Maintains, updates and enhances WashingtonCaps.com, assists in game night
reporting efforts.


1)   1) WashingtonCaps.com
• Updates site content on a daily basis

a.      Builds HTML, CSS and JavaScript pages based on designs of graphic designer and requests from other departments.

b.      Day-to-day- examples include ticket pages, promotional and event pages, updates to existing pages

c.       Longer-term examples are Season Ticket Holder Locker Room, Kids Club, Community Relations subsite, Caps Academy subsite

d.      Posts editorial content (press releases, features, images, videos, sales and promotional messages, fan poll)
     - Aids in the development of content presentation systems for website
     ­- Updates and oversees timeliness of website content on a daily basis
     - Ensures “interior’ site contents are up-to-date and beneficial to fans

2)  2) Social Media

a.      Works with various departments to insure Capitals brand/information is well represented across social media outlets
   ­- Uses social media outlets to inform fans of organization’s news and events, including Facebook, Twitter, LinkedIn, FourSquare, as well as any new social outlets the Capitals may utilize
   ­- Assists in the measurement of social media effectiveness and overall value
   ­- Works with others to create and implement social contesting and strategies

b.      Moderates message boards for adverse content and rules violations
   ­- Works with user moderators to moderate online message board for adverse content
   ­- Monitors most frequently discussed topics
   ­- Offers suggestions to better engage, educate and build a larger community

c.       Maintains online archival material (news, history, player profiles, images, videos)

d.      Participates in all podcast productions
   ­- Assists with camera operations
   ­- Clip gathering and editing
   - Perform basic audio/video editing, technical direction
   - Streams both audio and video podcasts

3)  3) Game Day

a.      Assists with pregame and postgame news gathering and presentation
   ­- Pre and postgame audio/video interviews
   - Photo gallery creation
   - Game related page updates
   - Streams coaches’ postgame press conferences

b.      Assists with in-game tweeting and monitors in-game chats

Minimum Qualifications:
• Bachelor’s degree in related field
• 1-3 years communications and/or website experience
• Strong computer skills with experience in HTML, CSS, JavaScript, Adobe Creative Suite, Microsoft Office*
• Experience with content management, digital asset management*
• Basic video editing skills
• Understanding of basic graphic design principles (layout, typography, space, color)
• Understands the basic premise of social media as an outreach tool
   - Familiar with social media services: Facebook, Twitter, LinkedIn, Google+, Pinterest
• Ability to work on deadline, handle multiple tasks
   - Must be able to work independently with minimal supervision
   - Must be a self-starter with decision-making abilities
   - Demonstrate organizational skills and attention to detail
• Must be willing to work evenings and weekends based on Capitals schedule

*Examples of previous work will be requested

TO APPLY: View job listing here.  Link to apply here.  (PF tipster)


About the Authors

  • FOLLOW US: @potomacflacks
  • Matt Mackowiak - Site Manager
    Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

    Laura Gross - Contributor
    Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.
    Follow her on Twitter: @ScottCircle

    Blain K. Rethmeier - Contributor
    Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
    Follow him on Twitter: @BlainR

    This is a personal group blog whose contents in no way reflect the views of any author's employer.

    Got a tip? Email Matt, Blain or Laura (anonymity guaranteed)

    Potomac Flacks Founder and Author Emeritus: Adam Kovacevich
Powered by TypePad