November 01, 2013

CNN SVP Comms Gollust adds CMO title

Allison GollustTV Newser reports:

Allison Gollust has expanded her role with CNN Worldwide, adding Chief Marketing Officer to her responsibilities. Gollust will continue as SVP of Communications, the job she’s had since March when she joined CNN, and rejoined Jeff Zucker. The two worked together at NBCUniversal, where Zucker was president.

Says Zucker, “Allison has a keen understanding of how every aspect of communications works together to tell a story – be it on the public relations side or in strategic marketing. Combining these two areas under one proven leader simply makes sense.”

Gollust takes over some of the duties of Janet Rolle, who was CNN’s CMO until May.

As CMO, Gollust will have oversight of strategic marketing, creative services and event marketing, reporting to Zucker.  (Mediabistro’s TV Newser)

About the Authors

  • FOLLOW US: @potomacflacks
  • Matt Mackowiak - Site Manager
    Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

    Laura Gross - Contributor
    Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.
    Follow her on Twitter: @ScottCircle

    Blain K. Rethmeier - Contributor
    Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
    Follow him on Twitter: @BlainR

    This is a personal group blog whose contents in no way reflect the views of any author's employer.

    Got a tip? Email Matt, Blain or Laura (anonymity guaranteed)

    Potomac Flacks Founder and Author Emeritus: Adam Kovacevich
Powered by TypePad