September 23, 2014

JOB OF THE WEEK: Washington Examiner, Social Media Strategist

                                          Washington Examiner

Overview

Seeking a dynamic, creative social media strategist for a pivotal role in the Washington Examiner’s digital first editorial team. The ideal candidate will be part strategist, evangelist and analyst. The ability to successfully leverage skills to engage with and educate our target audience on multiple social media platforms, as well as leverage social media to help achieve specific business and marketing goals is critical.

Responsibilities

Develop and refine social strategies and tactical social initiatives and campaigns in alignment with marketing objectives and target audiences

Create and manage social media editorial calendar to drive social activity around key messaging

Manage social media profiles across a variety of platforms, including but not limited to Facebook, Twitter, Pinterest, Instagram, Reddit, Google+, etc. as well as our site

Write and curate content and create images optimized for engagement on social media profiles

Identify influencers and opportunities for engagement to drive meaningful dialogue, engagement and growth

Monitor the brand across social channels

Measure, analyze and report on outcomes based on engagement and growth

Research current trends in social media, and apply what you learn to social media efforts

Monitor, identify, interpret and capitalize on social media trends

Work with technology team to support social media asset development including social network pages, profiles, apps and widgets.

Requirements

Five+ years experience working in social media.

Deep understanding of the social landscape, proven competency across multiple platforms and experience managing social media pages with proven success.

Passion and enthusiasm for digital marketing.

Measurable examples of success in social media against business goals.

Fluency in social data, analytics and metrics.

Ability to handle multiple tasks, prioritize work, work well under pressure, and meet deadlines.

Superb written and oral communication skills

Exceptional organizational skills and attention to detail

Ability to create high-quality work within short timeframes.

TO APPLY: To learn more and/or apply for this position, send cover note and resume to Cristina Giroux at Cgiroux@mediadc.com.  (PF tipster)

About the Authors

  • FOLLOW US: @potomacflacks
  • Matt Mackowiak - Site Manager
    Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

    Laura Gross - Contributor
    Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.
    Follow her on Twitter: @ScottCircle

    Blain K. Rethmeier - Contributor
    Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
    Follow him on Twitter: @BlainR

    This is a personal group blog whose contents in no way reflect the views of any author's employer.

    Got a tip? Email Matt, Blain or Laura (anonymity guaranteed)

    Potomac Flacks Founder and Author Emeritus: Adam Kovacevich
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