July 20, 2015

JOB OF THE WEEK: National Retail Federation, Director of Media Relations

NRF logoThe National Retail Federation (NRF) is seeking a Director, Media Relations to develop and execute short and long-term media campaigns to garner press coverage and awareness of NRF’s policy and advocacy agenda and support the organization’s strategic goals.

Responsibilities

  • Proactively builds press awareness of NRF campaigns, issues and events
  • Writes press releases, media advisories, Op-Eds, blog posts and executive briefing documents
  • Develops and maintains relationships with Washington, D.C. media contacts from traditional and emerging media outlets
  • Identifies targeted media opportunities to increase brand awareness and profile of the NRF brand and its senior leadership team
  • Maintains an acute understanding of policy issues including their history, current activity and future developments
  • Works with policy team to develop and maintain content to support PR and Advocacy sections of NRF website
  • Represents NRF to the public through a variety of media outlets as an association spokesperson
  • Manages the tracking and reporting of NRF media hits
  • Offers insight and understanding about leveraging new and emerging media technology to strengthen public awareness of key issues among target audiences
  • Performs other related duties as assigned

Qualifications:

The successful candidate will have:

  • A Bachelor’s degree in Communications/Journalism.
  • A minimum of 5 years’ experience in increasingly responsible staff positions handling multiple media relations duties on a full-time, daily basis with comparable direct experience handling federal government and policy issues.
  • Must have a portfolio of successful past media placements, specifically demonstrating results with political and government media.
  • Established relationships with Inside the Beltway and national media – including print and television producers.
  • Demonstrated ability to understand and analyze complex issues and situations and to provide thoughtful media relations strategy.
  • Outstanding judgment, writing, speaking, organizational and interpersonal skills; Must communicate effectively and persuasively in a variety of environments.
  • Ability to write about a variety of legislative issues for diverse audiences through multiple channels.
  • Background experience working on a political campaign, on Capitol Hill, at a trade association, and/or in print/broadcast media experience is a plus.
  • Understanding of social media platforms to enhance overall reach and breadth of messaging.
  • Proven excellence in successfully juggling multiple and often high-pressure deadlines with an extraordinary attention to detail.
  • Some travel required.

TO APPLY: Send a resume and one-page letter summarizing your interest, qualifications and salary expectations. Please reference the Director, Media Relations position in your cover letter. Please email your application to hr@nrf.com or mail to: VP, Human Resources, NRF, 1101 New York Ave., NW, Suite 1200, Washington, DC 20005.  (PF tipster)

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  • Matt Mackowiak - Site Manager
    Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

    Laura Gross - Contributor
    Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.
    Follow her on Twitter: @ScottCircle

    Blain K. Rethmeier - Contributor
    Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
    Follow him on Twitter: @BlainR

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