May 20, 2015

DREAM JOB OF THE WEEK: TiVo, Public Relations Manager (San Jose, CA)

TiVo logoAs a material contributor to the TiVo Inc. Corporate Affairs and Communications team, you will lead TiVo’s consumer public relations and report to the Vice President of Corporate Affairs and Communications.

With superior written and verbal communication skills, you will frequently interface with a wide array of executives across the company, manage multiple initiatives at any given time, regularly interface with members of the media and manage multiple retained public relations firms. This role is materially responsible for developing and executing communications plans for TiVo’s Consumer Retail, International, Service Operator, Advertising and Audience Research divisions and requires daily collaboration with TiVo’s relevant retained public relations firms and the Senior Manager, Corporate Communications.

Here’s what you get to do:

  • Collaborate with TiVo executives from different business units to develop communications plans surrounding all product launches and corporate announcements
  • Coordinate with appropriate members of the marketing team to leverage digital and social media platforms for various company announcements and communications strategies for product and service launches and updates
  • Work closely with TiVo business divisions to understand the product strategy and roadmap, to help position the communications strategy
  • Set up and staff ongoing analyst and media briefings during press tours, at press events and tradeshows
  • Develop the strategy for TiVo product announcements with international partners in the Netherlands, Spain, Sweden, Great Britain and more
  • Work closely with consumer insights and other disciplines within the global marketing team to inform the PR and Social Media strategy, story development and content creation
  • Drive TiVo Research editorial calendar to ensure steady drumbeat of coverage pertaining to TiVo data while building a bigger narrative around TiVo’s thought leadership in viewing behavior and advertising
  • Contribute to the overall success of TiVo’s PR and Social Media efforts by investigating and assessing new tools and practices
  • Maintain and develop the PR budget and key communications programs such as product reviews, responding to the news, new campaign ideation and more
  • Manage other PR staff regarding the planning and execution of programs like executive speaking engagements and product reviews, development of briefing materials, press kits, distributing daily news coverage and more
  • Manage executive profiles through recommending and managing speaking opportunities, bio creation, headshot execution while building demand for executive presence  
  • Spearhead the product awards program to be sure TiVo is being recognized in all applicable categories, including working with partners domestically and internationally to support joint activities
  • Assist in corporate earnings preparation and grand-scale employee communications as needed
  • Consult with brand team on website maintenance and any redesigns as it pertains to TiVo PR, Communications and Investor Relations
  • Initiative recap content creation for dissemination among executives and board members
  • Provide other internal and external marketing groups with a sounding board for ideas and recommendations on media reception
  • Celebrity spokesperson management
  • Manage and execute corporate responsibility programs and charitable giving initiatives

Here’s what you’ll need to be successful:

  • Minimum of 6-8 years’ experience successfully executing a mixture of PR and media relations deliverables in a fast-paced and creative work environment   
  • A mix of agency and in-house experience preferred
  • Experience managing various agencies Extensive experience working with consumer brands driving consumer PR and social media programs
  • Demonstrated success using social media to grow a consumer brand through creative out-of-the-box thinking that drives measurable results
  • Media relationships with technology and consumer lifestyle influencers
  • An enthusiastic, can-do attitude; a problem solver; able to work autonomously; comfortable with strategic planning as well as implementing the details
  • Natural leadership characteristics and skilled at working across multiple organizations in a company to build teamwork and achieve results
  • Strong understanding and enthusiasm for PR and social media measurement
  • Strong writing skills
  • Academic credentials in the fields of business, communications, marketing and/or journalism

TO APPLY: Click here. (PF tipster)

May 18, 2015

DREAM JOB OF THE WEEK: San Francisco 49ers, Coordinator of Corporate Communications (Santa Clara, CA)

San Francisco 49ersPosition Overview:

The five-time Super Bowl Champion San Francisco 49ers are seeking a Coordinator of Corporate Communications to assist the Senior Manager of Corporate Communications in the development and execution of corporate communications initiatives for the team and Levi’s Stadium. The ideal candidate is an outgoing and innovative communications professional, experienced in project management and proactive media pitching. A thorough understanding of the live sports and entertainment industry is beneficial. Experience managing multiple clients – specifically consumer brands, corporate social responsibility initiatives or cause-based marketing – for a public relations agency is preferred.

Essential Duties and Responsibilities:

  • Assist the Senior Manager of Corporate Communications with operational oversight of all 49ers and Levi's Stadium corporate communications responsibilities and the management of a department intern
  • Lead the development and execution of strategic communications planning for all 49ers community relations efforts and the 49ers Foundation, along with other assigned media initiatives and press functions
  • Proactively pitch 49ers and stadium-related story ideas to media, including the 49ers Museum, the 49ers STEM Education Program, the Levi’s® Stadium Tour Program and the Bourbon Steak & Pub restaurant
  • Manage media monitoring and internal reporting for key 49ers and Levi’s® Stadium corporate communications initiatives as directed
  • Write feature articles for 49ers publications and website as well as press releases on topics related to core competencies
  • Support publicity efforts for non-NFL events scheduled at the stadium when deemed necessary, coordinating with event organizers and promoters to garner desired coverage
  • Support the development and management of an organizational key messaging and coverage document, managing ongoing maintenance by the department intern
  • Work closely with the marketing and digital media departments to execute strategic communications plans and promote brand development
  • Develop and maintain local and national media lists for key media contacts in core functional competencies: technology, sustainability, education, community relations, marketing and sports business

Required Skills & Abilities:

  • Exceptional verbal and written communication skills
  • Motivated self-starter with proven problem solving abilities
  • Strong teamwork and relationship management skills
  • Works effectively with all personalities and skill levels
  • Creative, outside-the-box thinker
  • Efficiently meets internal and external deadlines
  • Ability to multi-task in a fast-paced environment
  • Highly organized and attentive to details and process
  • Ability to use sound judgment and discretion while maintaining confidentiality
  • Ability to be flexible and resourceful in response to changing priorities and duties
  • Demonstrated ability and willingness to continuously acquire new competencies and accept new challenges

Education/Experience:

  • Bachelor’s degree or equivalent experience
  • 2-4 years of experience managing business and event communications for a public relations agency, a major brand and/or sports/entertainment organization

TO APPLY: Click here.  (PF tipster)

May 07, 2015

JOB OF THE WEEK: Mercury, Director/Vice President – Public Relations (International Division)

Mercury logoMercury, a leading bipartisan public strategy firm, is seeking a public relations specialist for its Washington, D.C. office, working predominantly on international accounts. The role would focus on developing and executing public relations strategies, including media pitching/securing media placements, message development, and crisis communication. The role will require someone who is able to work long and at times unusual hours and to occasionally travel internationally without advanced warning.

About the ideal candidate:

-S/he should have 5+ years of experience working in PR and media relations

-S/he should be able to balance multiple accounts, including building strong working relationships with client leadership

-S/he should be highly organized, results-driven, a self-starter, and capable of working under pressure

-S/he should work well as part of a team

-S/he should have relationships with key members of the media or other influencers, and should be able to expand that network/build new relationships as needed

-S/he should have proven ability to secure prominent media coverage on behalf of clients

-S/he should have strong writing skills

-S/he should have a background or strong interest in international relations and/or foreign policy

About the firm: Mercury is a high-stakes, bipartisan public strategy firm, providing a comprehensive suite of services that includes: public affairs, government relations, international consulting, digital influence, public opinion research, media strategy and a grassroots/grasstops network in all 50 states. Mercury has offices in Washington, D.C., New York, California, and 10 other locations across the U.S.

TO APPLY: Send resume and cover letter to internationaljobs14@gmail.com. Please include position in the subject line.  (PF tipster)

April 29, 2015

JOB OF THE WEEK: Information Technology and Innovation Foundation (ITIF), Communications Director

2015-Final-Square-LogoThe Information Technology and Innovation Foundation (ITIF) seeks a Communications Director to increase its exposure in the press, expand its social media footprint, and enhance its reputation as America’s most influential science and technology think tank.  This position reports to ITIF’s chief operating officer.

The communications director’s primary responsibility will be to publicize all of this activity. It is an exciting opportunity for an energetic media-relations professional to deepen their policy expertise and influence important public debates.

Duties:

  • Plan and execute an ongoing media-relations program that enhances ITIF’s reputation as a thought leader among U.S. and international policymakers by measurably increasing its press exposure.
  • Build new relationships and deepen existing ones with reporters, commentators, editors, and producers in the business, technology, and political press—including national newspapers, trade publications, broadcast outlets, and influential blogs.
  • Drive coverage of ITIF reports, place op-eds, and build press interest in major ITIF events.
  • Partner with ITIF’s digital media specialist to expand the organization’s social media footprint, including on Twitter, Facebook, and LinkedIn.

Qualifications:

  • A minimum of five to seven years’ experience with increasing levels of responsibility for planning and executing robust media-relations programs.
  • Strong track record of getting measurable results through media outreach, including placing op-eds and generating coverage for topical research reports and events.
  • Hands-on experience with media-engagement software such as Vocus, knowledge of technology issues, and existing relationships with technology, business, and policy reporters is preferred.
  • Strong writing and editing ability is essential, including sharp press releases, blog posts, and op-eds.
  • Proven ability to handle multiple communications projects at once.
  • Thorough understanding of digital communications is a must, including the fundamentals of website management.
  • Practical experience and sound judgment using social media to raise the profile of an organization and engage in public issues.
  • Strong understanding of public policy is essential. Previous experience on Capitol Hill or in the Washington office of a public relations or public affairs agency would be a plus.

Salary and benefits: Competitive salary is commensurate with experience and includes a health benefits package, generous paid vacation, annual performance-based bonus, and public transportation benefit.

TO APPLY: Please send a résumé and cover letter to jobs@itif.org. Please note in the subject line of your email that you are applying for the Communications Director position, and please explain in your cover letter why you are interested in joining ITIF and how your experience and qualifications align with the goal of enhancing its reputation through an ongoing media-relations program.  (PF tipster)

December 10, 2014

JOB OF THE WEEK: American Medical Association, Director, Leadership Communications (Chicago, IL)

AMA logoThe American Medical Association (AMA), the nation’s largest professional Association of physicians, has a dynamic opportunity for the right individual as the Director, Leadership Communications in Enterprise Communications and Marketing (ECM).

This person will:

  • Provide strategic communications support to senior management and AMA Board of Trustees.
  • Write and manage other writers in the creation of speeches, presentations, talking points, scripts, blogs, op-eds, white papers and other communications, as needed.
  • Assist senior executives to succeed with internal and external communications that position them as thought-leaders, engage employees and external audiences, and solve their business and communications challenges.

Specific responsibilities will include:

  • Researching and identifying appropriate speaking venues in which to place the president or other senior executives;
  • Developing and/or overseeing development of speech outlines for executive approval and write, edit and guide others in writing speeches that compel audiences to think, feel or act in alignment with organizational goals;
  • Researching audience expectations, event agenda, topics and remarks of other speakers, physical space and need for audio/visual support, and assisting executives in focusing the purpose of each speech to tailor messages for audience appeal and impact
  • Working with ECM team to develop plans to expand reach of speeches to additional audiences via digital and print channels to increase range, penetration and reinforcement of messages, resulting in greater message visibility, recall and buy-in by targeted audiences

Requirements

To qualify for this position:

  • A minimum of a Bachelor's Degree in communications, speech and/or creative writing.  Master’s degree preferred.
  • Minimum 10 years of executive speechwriting with some experience in the health care industry strongly preferred.
  • A minimum of 7 years management experience in positions of increasing responsibility with a demonstrated record of success.
  • Proven expertise and experience in managing strategic communications including demonstrated examples of being immersed in a specific industry and accessing the history, products, services and corporate social responsibility activities of such industry.
  • Excellent relationship building skills and strong problem solving, written, verbal communications and presentation skills.
  • Best-in-class capabilities to remain current and aware of future-leading material for executive speeches, articles or op-ed pieces, by identifying and culling industry think tank and thought-leadership websites and publications.

TO APPLY: External applicants may apply by going to www.ama-assn.jobs and submit a resume. (PF tipster)

November 24, 2014

DREAM JOB OF THE WEEK: Oklahoma City Thunder, Corporate Communications Director (Oklahoma City, OK)

OKC ThunderThe Corporate Communications Coordinator will help the Oklahoma City Thunder reach out to its fans and partners and broaden the team’s impact by communicating the team’s marketing, sales, community and business messages across all media.

Essential Duties and Responsibilities:

·      Work with Corporate Communications team to execute organizational communications strategies

·      Assist in tracking impact of corporate and partner messaging in news media, social media and other channels

·      Monitor and aggregate local and national news mentions

·      Assist in monitoring social media interactions and in aggregating reporting data, including tracking posts highlighting business partnerships

·      Update and maintain department and organizational resources, including department media lists and corporate news subscriptions

·      Monitor general public relations requests via email

·      Disseminate media alerts and news releases to promote initiatives such as community events, business partnerships, ticketing info and other organizational messages

·      During the season, fulfill game-night credential requests from the business office, including TV credentials

·      Assist in proofreading and editing of materials in support of messaging needs for other corporate departments

·      Track corporate awards, department assets and team archives

·      Work with Marketing/Events and Entertainment departments to find promotional opportunities for team entertainment assets, including Rumble the Bison, the Thunder Girls, Thunder Drummers, Rain Drops and Storm Chasers

·      Maintain good punctuality and attendance

·      Other duties as assigned

Qualifications and Requirements:

·      Bachelor’s degree required; emphasis in communications, journalism, public relations or related field preferred

·      2-3 years’ experience in PR/communications or media relations

·      Strong writing skills

·      Professional experience in editing/proofreading

·      Working knowledge of AP style

·      Working knowledge of basketball/NBA

·      Some experience with social media

·      Proficient in Word, Excel, PowerPoint and Outlook

·      Highly organized and detail-oriented, with a high degree of professionalism and efficiency

This is a full-time, non-exempt position reporting to the Corporate Communications Manager.

TO APPLY: Click here.  (PF tipster)

October 26, 2014

DREAM JOB OF THE WEEK: TD Garden / Boston Bruins, Client Communications Specialist (Boston, MA)

Boston BruinsPosition Summary:

Manage the communication strategy for the Season Ticket Holder and Premium Club client communities, in collaboration with the Sales & Service teams, through the development and implementation of content across all channels.  Serve as the primary copy-writer and ensure suitability and optimization of content by channel type, consistency in style and tone, relevancy for target groups and adherence with organization-wide branding and messaging guidelines.  Monitor and track effectiveness of messaging and be an early adopter of emerging digital channels and content development for the organization.

Additional Responsibilities:

  • Create and distribute unique content for the Boston Bruins Season Ticket Holder and Premium Club client communities through various channels, including but not limited to email, client websites, social media and traditional communication and collateral applications. 
  • Work with Sales & Service departments and Marketing department to develop new and unique ways to deliver content through our current channels and through new immerging channels.  Work with all organization groups to ensure consistent messaging across all brands.
  • Provide copy-writing expertise across all marketing, digital, sales and service functions.

Tdgarden3Qualifications:

  • Bachelor’s degree in Communications or a related degree.
  • All candidates must have minimum of 2-3 years professional experience developing communications and content strategies in the digital space for business.  Experience with sales/service and or membership-driven business preferred.
  • Excellent interpersonal skills with the ability to communicate effectively verbally and in writing with all levels within the organization.
  • Conveys leadership qualities and a team player disposition with collaboration and influential skills.
  • A self-starter with the ability to manage multiple priorities simultaneously, who can thrive in a fast paced and constantly changing environment.
  • Ability to work a flexible schedule including nights, weekends, and holidays.
  • Exceptional written, communication and organization skills. Copy-writing samples required.  Creative thinker with experience developing engaging content across all media.
  • Strong working knowledge and history of optimization of all social platforms including Twitter, Facebook, Instagram, Tumblr, YouTube, Google+.
  • Candidate is required to possess a working knowledge of and experience utilizing marketing automation and CMS platforms.  Experienced with design tools including Adobe Photoshop

Note: When you apply for this job online, you will be required to answer the following questions:

Do you have 2-3 years of developing communications and content strategies in the digital space for business? Yes/No

TO APPLY: Click here. (PF tipster)

October 22, 2014

JOB OF THE WEEK: National Association of Manufacturers, Director of Media Relations

NAM logoThe National Association of Manufacturers, headquartered in Washington, DC is seeking an experienced Director, Media Relations to join its award-winning and nationally recognized Communications Department. Details of this exciting opportunity are below. 

SUMMARY

The Director, Media Relations reports to the Senior Director, Media Relations and is an exempt level position in the Communications Department. This position is an integral part of the strategic communications team who acts as a spokesperson for the NAM. Under the direction of the Senior Director of Media Relations, the Director collaborates with all divisions of the NAM, including the Manufacturing Institute, and understands how to marry the NAM’s goals and messaging with a dynamic news cycle. The Director possesses strong relationships with reporters, columnists, editorial writers, producers, bookers and bloggers. In addition to building and maintaining a press network, the Director is a fast, savvy writer who drafts releases, blog posts, tweets and other communications for the NAM’s diverse audiences. This position requires good judgment, agility and discipline in order to juggle multiple internal clients, projects and deadlines. Candidates with on-the-record experience and a successful track record of working with reporters, producers and bookers will be given strong preference.

Additionally, the Director participates in the NAM’s numerous issue advocacy campaigns by developing and implementing press strategies that will increase the level and quality of the campaigns’ visibility or legislative advocacy. These tactics are measured by earned media coverage, which the Director will track. The Director also will work with the team to make recommendations on adjustments to campaign and legislative communications strategies as needed – drawing from a strong sense of how to package a story based on publication and reporter, tailor messages to target audiences, and utilize NAM member companies and third party surrogates. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

They include but are not limited to the following. 

  • Works with policy staff to develop and communicate manufacturers’ positions on public policies to members of the media.
  • Build and manage relationships with press corps covering issues on which the NAM is engaged; field and evaluate requests from national and regional media; seek out opportunities to generate earned media opportunities for NAM executives and policy experts.
  • Understand all social media platforms and use them effectively.
  • Writing and editing with skill and speed whether press releases, blogs, opinion editorials, letters to the editor, briefing memos, or tweets.
  • Demonstrate ability to translate information about complex issues for broad audiences quickly and succinctly.
  • Develop relationships with key NAM staff, representatives of member companies and policy coalitions, master subtle nuances of policies and advance the NAM agenda.
  • Serve as staff support to NAM President and other senior officers during press events, which may include travel.
  • Work collaboratively, perform well under pressure, and manage multiple priorities and projects effectively.
  • Show attention to detail and accuracy, as well as good judgment in situations with the media, NAM leadership, staff and member companies.
  • Provide strategic communications advice and earned media support.
  • Set up and manage press events.
  • Track media coverage in real-time and manage NAM earned media records.

Knowledge, Skills and Abilities:

  • Bachelor’s degree in journalism, political science, English or related discipline;
  • 5-8 years of communications experience;
  • Experience as a press secretary and familiarity with both legislative and executive branches preferred, but not required;
  • Collaborative style and demonstrated effective written and verbal communications skills essential;
  • Experience interacting with and briefing high ranking officials and executives;
  • Ability to work as part of a team and handle pressure in a deadline driven environment;
  • Ability to travel domestically in support of NAM principals.

TO APPLY: Click here.  (PF tipster)

September 30, 2014

JOB OF THE WEEK: Carnegie Endowment for International Peace, Social Media and Communications Assistant (Washington, DC)

Carnegie Endowment logoThe Carnegie Endowment for International Peace, a unique global network of policy research centers in Russia, China, Europe, the Middle East, and the United States, is seeking an energetic, detail-oriented Social Media and Communications Assistant to join its communications team in Washington.

Primary responsibility will be to execute Carnegie’s day-to-day social media strategy, with a particular focus on Twitter and Facebook. Position will also assist with all aspects of communications including sending and proofing emails, updating Carnegie’s media and general contact databases, posting content to the website, preparing for events and meetings, and all other outreach efforts. 

Enthusiasm for social media is essential and an interest in global affairs is desirable. The ideal candidate should be organized with excellent attention to detail, possess strong computer skills, possess excellent writing and editing skills and be able to work independently to solve problems and complete projects quickly without sacrificing quality and accuracy. Knowledge of HTML and Dreamweaver a plus.

This is an exciting, entry-level opportunity for an energetic, goal-oriented person with a love of social media, communications, and international affairs.

TO APPLY: Please apply via the Carnegie Endowment website –

https://carnegieendowment.applicantpro.com/jobs/142919.html (Mediabistro)

September 23, 2014

JOB OF THE WEEK: Washington Examiner, Social Media Strategist

                                          Washington Examiner

Overview

Seeking a dynamic, creative social media strategist for a pivotal role in the Washington Examiner’s digital first editorial team. The ideal candidate will be part strategist, evangelist and analyst. The ability to successfully leverage skills to engage with and educate our target audience on multiple social media platforms, as well as leverage social media to help achieve specific business and marketing goals is critical.

Responsibilities

Develop and refine social strategies and tactical social initiatives and campaigns in alignment with marketing objectives and target audiences

Create and manage social media editorial calendar to drive social activity around key messaging

Manage social media profiles across a variety of platforms, including but not limited to Facebook, Twitter, Pinterest, Instagram, Reddit, Google+, etc. as well as our site

Write and curate content and create images optimized for engagement on social media profiles

Identify influencers and opportunities for engagement to drive meaningful dialogue, engagement and growth

Monitor the brand across social channels

Measure, analyze and report on outcomes based on engagement and growth

Research current trends in social media, and apply what you learn to social media efforts

Monitor, identify, interpret and capitalize on social media trends

Work with technology team to support social media asset development including social network pages, profiles, apps and widgets.

Requirements

Five+ years experience working in social media.

Deep understanding of the social landscape, proven competency across multiple platforms and experience managing social media pages with proven success.

Passion and enthusiasm for digital marketing.

Measurable examples of success in social media against business goals.

Fluency in social data, analytics and metrics.

Ability to handle multiple tasks, prioritize work, work well under pressure, and meet deadlines.

Superb written and oral communication skills

Exceptional organizational skills and attention to detail

Ability to create high-quality work within short timeframes.

TO APPLY: To learn more and/or apply for this position, send cover note and resume to Cristina Giroux at Cgiroux@mediadc.com.  (PF tipster)

About the Authors

  • FOLLOW US: @potomacflacks
  • Matt Mackowiak - Site Manager
    Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

    Laura Gross - Contributor
    Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.
    Follow her on Twitter: @ScottCircle

    Blain K. Rethmeier - Contributor
    Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
    Follow him on Twitter: @BlainR

    This is a personal group blog whose contents in no way reflect the views of any author's employer.

    Got a tip? Email Matt, Blain or Laura (anonymity guaranteed)

    Potomac Flacks Founder and Author Emeritus: Adam Kovacevich
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