April 14, 2014

JOB OF THE WEEK: Human Rights Campaign, Communications Director

HRC LogoPosition Summary: The Communications Director is a regular, full-time position which reports directly to the Vice President for Communications and Marketing and is based in Washington, DC.  The Communications Director’s workload is focused on ensuring HRC’s messages are placed in the national print and electronic media and managing a team of communication professionals.  The Communications Director will work with the VP to craft media strategy and proactively pitch stories, develop salient, appropriate and creative messages, implement long and short-term communications strategies, and place editorials and op-eds.  Skills for responding to breaking news and ensuring placement are crucial. 

Position Responsibilities: The Communications Director will work with the VP to create and implement the strategic direction and vision of the department.  This position will also manage and direct the work of the staff that will assist in implementing these communications strategies.  In direct consultation with the VP and executive management the Communications Director will provide communications and media expertise to program areas throughout HRC.

Specific duties of the position are as follows:

Communications Strategy: Create and understand a holistic organization communication strategy that relies on earned media but also incorporates paid media, membership communication and online/social media.

Research and message development: Guide quantitative and qualitative message research that benefits the organization or particular issue area and develop messages and taking points based on that research.  The Director will ensure that HRC materials across program areas and departments reflect organizational positions and are framed persuasively.

Effective media relations: Develop media relations strategies around issues and HRC programs and develop tactics to effectively and successfully pitch the placement of stories.  In addition, develop strategies to ensure HRC’s placement in breaking news stories.  Strong and demonstrated relationship-building skills and established relationships with Washington press corps are required.  Additionally, a thorough understanding of and contacts within LGBT new media are important.

Place editorials and op-eds: Develop plans to draft and place op-eds and pitch editorial on a variety of issues important to the LGBT community.  Strong and proven writing skills and the ability to seize upon timely events is crucial.

Place spokespeople on radio and television: Build and maintain relationships with key producers and reporters on network and cable television and radio programs to ensure placement of HRC spokespeople.  Strong ability to articulate salient messages and an understanding of effective strategies for electronic media placement are crucial.

Media Relations Tactics: A strong ability to develop and implement media relations strategies, such as press conferences, is vital.  

Spokesperson: A strong and demonstrated ability to act as an on-the-record and background source is necessary.

Outstanding writing skills: Candidate must have excellent writing skills, including the ability to write speeches, opinion pieces, press releases and other materials, and be able to work in a fast-paced environment under tight deadlines.

Team and resource management: As the primary supervisor for junior and mid-level communications staff, the Director must be able to mentor and guide other staff while being able to help staff deliver their full potential.  The Director will also work with the VP on planning and administering the department’s budget. 

Position Qualifications:

·         Bachelor’s degree required, Master’s Degree preferred with at least ten or more years of cumulative work experience most in positions of increasing responsibility in communications and media relations.  Management experience is required.

·         Candidates must have a demonstrated record of proactively and successfully placing print and electronic stories, op-eds and ensuring that the organization’s message is placed in reactive stories. 

·         Candidates must be highly organized and detail-oriented, a self-starter and results-oriented, be able to work collaboratively, and handle multiple projects simultaneously in a fast-paced environment. 

·         Candidates must be experienced managers capable of effectively providing guidance, coaching, and critical feedback to staff both verbally and through written materials including performance reviews. 

·         Candidates must also have excellent speaking and writing skills, computer and Internet proficiency, and strong verbal communication skills. 

·         Background or experience with LGBT rights and issues is important.

·         The successful candidate will have a demonstrated commitment to HRC and to advancing HRC’s goals and objectives.

TO APPLY: Visit here or visit HRC’s careers page.  (PF tipster)

April 12, 2014

JOB OF THE WEEK: NBC Universal, “Access Hollywood,” Senior Publicist (Universal City, CA)

Access HollywoodThe Unit Publicist on "Access Hollywood", "Access Hollywood Live" and Accesshollywood.com is responsible for all day-to-day publicity efforts for the LA-based entertainment news magazine brand and programming.

Job requirements:

  • Actively pitch and liaise with journalists across all media platforms-traditional digital and social media, reinforcing and broadening media contacts and strengthening the brand profile.
  • Collaborate with producers & web team to create daily press blasts, press releases, pitch letters and other material that effectively informs the media and public of programming, interviews, and breaking news.
  • Create and implement a press strategy to maximize profile publicity for the shows' talent, experts (producers) and Access Hollywood brand. Develop timelines and strategy for advance press coverage of appearances, performances, interviews.
  • Read and review daily production / interview logs/transcripts, pulling out sound bites which will be disseminated to appropriate press outlets.
  • Work closely with digital producers and Accesshollywood.com teams to boost exposure of the shows' website.
  • Research, write, proofread, edit and secure approvals for press releases and assigned written & photo materials.
  • Oversee crisis management.
  • Field media requests for information, photography, listings and radio requests for programming and talent; organize photo shoots and set visits as needed.

Basic Qualifications:

  • 3-5 years (minimum) previous work experience in entertainment publicity; unit PR experience a plus.
  • Bachelor's Degree in either of the following: English, Communications, Journalism, Publicity or related field.
  • Strong knowledge and understanding of social media and digital / online / viral press and publicity.

TO APPLY: Visit here.  (PF reporting)

March 17, 2014

DREAM JOB OF THE WEEK: New York Knicks’ D-League Franchise, Director, Marketing & Public Relations (White Plains, NY)

New York Knicks logoThe Director, Marketing & Public Relations is responsible for driving the strategy and execution on all external messaging, inclusive of internal and external marketing channels, game day event presentation, public relations outreach, and community relations partnerships and initiatives.

The Director will lead the development of the D-League team’s overall brand positioning and brand campaign, theme nights and promotions along with provide creative direction on all print, radio, television, and electronic materials. This position will also serve as the day-to-day team media relations contact and will be responsible for all game presentation elements, game day media needs and the coordination of the game day staff.

Qualifications: The ideal candidate should have knowledge of marketing concepts and specifically sports marketing concepts. Excellent communication, organizational, and relationship building skills a must.

TO APPLY: Click here.  (PF tipster)

March 13, 2014

JOB(S) OF THE WEEK: SKDKnickerbocker, Senior Associate & Vice President

SKDKnickerbocker logoSKDKnickerbocker, a leading Democratic strategic communications firm, is looking for Senior Associate and Vice President candidates to join its rapidly expanding public affairs team in Washington, D.C.

Ideal candidates must have:

  • Previous experience working on Capitol Hill and political campaigns, in public affairs firms, for advocacy groups, and/or in journalism.
  • A proven track record of placing national print and broadcast stories.
  • A clear understanding of social media strategies for communications campaigns.
  • The ability to handle multiple assignments.
  • Strong research and writing skills.

Ideal Senior Associate candidates have 3 to 5 years of relevant experience beating deadlines, drafting great copy and anticipating the next step.

Vice President candidates have 5 to 7 years of experience that includes leading teams, managing clients and/or directing communications campaigns. We are looking for leaders who thrive off of the campaign war room pace and are focused on winning our clients’ Election Days.

This employer is an equal opportunity employer with a strong dedication to diversity.

TO APPLY: If you want to join our team of smart, amazing PR pros, send your resume to us: Jobs@skdknick.com. (PF tipster)

March 11, 2014

JOB OF THE WEEK: Senate Appropriations Committee (Majority), Press Assistant / Deputy Secretary

Senate AppropsThe Senate Appropriations Committee, under Chairwoman Barbara Mikulski (D-MD), is seeking a press assistant / deputy press secretary to handle a wide range of responsibilities within a two person communications team.

The ideal candidate has some familiarity with the hill and experience in a Congressional press office as well as the flexibility to work quickly and carefully under tight deadlines. Responsibilities will include, but not be limited to, compiling daily news clips, compiling news research, drafting media releases/advisories, maintaining press contact lists, research, creating social media content, and managing web content.

The person in this position must be able to write memos, talking points, press statements and presentations, as well as and respond to media requests. This position requires attention to detail, creativity, strong writing ability and grammar skills, and a willingness to learn. Proficiency in Microsoft Office suite and graphic design is a plus, as are graphic and/or video editing skills. This is not an entry level position.

TO APPLY: Email your resume, with the subject line: Potomac Flacks, to vincent_morris@appro.senate.gov.  (PF exclusive)

February 12, 2014

JOB OF THE WEEK: Families Against Mandatory Minimums, Communications Director

FAMM logoFamilies Against Mandatory Minimums (FAMM), a national nonprofit sentencing reform organization on the verge of a major success, seeks a dynamic, creative, strategic, hard-working Communications Director to push us over the top!

The ideal candidate has experience working on a policy campaign and coordinating communication across media, grassroots and/or grasstops advocacy, and legislative lobbying efforts. Requirements include: excellent writing skills, an ability to quickly crank out op-eds and press releases, social media proficiency, persistence and fearlessness in promoting staff experts to print and broadcast media, a killer media rolodex across the political spectrum, comfort working with the political left and right, and enthusiasm for team work.  Capitol Hill experience and background in criminal justice a plus; agreement with FAMM’s mission a must.

FAMM opposes mandatory sentencing laws that prevent the punishment from fitting the crime and the individual's role in it. We support fair and proportionate justice; the right to be judged as an individual; and a reverence for liberty that abhors depriving someone of his most basic freedoms any longer than necessary to protect the rights and safety of others.

TO APPLY: Please send a cover letter, resume and salary requirements to jobs@famm.org. No calls, please.  (PF tipster)

February 09, 2014

JOB OF THE WEEK: Foundation for the Defense of Democracies, Managing Editor for Broadcast and Media Development

FDDThe Foundation for Defense of Democracies (FDD) seeks to hire a highly motivated, energetic and entrepreneurial Managing Editor for Broadcast and Media Development to raise the institution's profile on television and radio, develop relationships with regional media and identify external partners. S/he will identify unique angles and opportunities to position executive staff, experts and fellows as thought leaders; be tasked with forming strong relationships with bookers/producers as well as FDD leadership and staff to create fresh opportunities to present unique perspectives; and take pride in their accountability.

Qualifications include:

  • Minimum 3-5 years of experience in political, policy, association or nonprofit booking with major electronic media or as a booker/producer for the same
  • Superb attention to detail
  • Strong communication skills
  • Ability to work on tight deadlines and with the news cycle as required
  • Demonstrated discretion with proprietary and/or sensitive information
  • High-level critical thinking skills, sound judgment and calm under pressure 

S/he will have a commitment to working within a flat communications structure and a strong interest in FDD's areas of expertise.


FDD is a nonprofit and nonpartisan national security and foreign policy institute devoted to independent research in the defense of free nations against their enemies. Founded in the wake of the September 11 terrorist attacks on the United States, FDD uniquely combines policy research, counterterrorism and democracy education, strategic communications, and investigative journalism to pursue the goal of a more secure future for America and her allies.

TO APPLY: Interested applicants are encouraged submit a cover letter and CV to jobs@defenddemocracy.org. No phone calls, please. Salary commensurate with experience.  See more at: http://defenddemocracy.org/about-fdd/jobs-internships/#sthash.pkWmrodA.dpuf  (PF tipster)

February 05, 2014

JOB OF THE WEEK: U.S. Senate (Democrat), Press Secretary

Us_senate_sealCommunications professionals: Do you know what to do with a Loose Cannon or a Natty Boh? Do Berger Cookies or Smith Island Cake remind you of home?

If you answered yes and you are an outstanding writer with strong media skills, we are looking for you.

A Progressive U.S. Senator from Maryland is seeking a state-based Press Secretary.

In addition to excellent writing skills under fast-changing deadlines, ideal candidates should be self-motivated and detail oriented. A minimum of two years working with or in media is required. Capitol Hill experience preferred but not essential. Working knowledge of Baltimore media will raise candidates to the top ranks of those considered.

Day-to-day responsibilities include drafting media releases/advisories and other press materials, maintaining press contact lists, event development and advance, creating social media content, managing web content and answering media inquiries. Strong candidates will be fast learners with the ability to grasp a variety of complex issues and translate them in easy to understand language. Maryland ties a strong plus. The position is based in Baltimore, works closely with field staff across the state, and reports to the Communications Director.

TO APPLY: Interested applicants should email a resume, cover letter, and 2-3 writing samples to press@cardin.senate.gov.

Please do not post on additional sites or listservs.  (PF exclusive)

November 04, 2013

JOB OF THE WEEK: U.S. Travel Association, Media Relations Coordinator

U.S. Travel Association logoThe U.S. Travel Association seeks an effective, creative and energetic communicator to help raise the media visibility of the $2.0 trillion travel industry.  Recently ranked Washington, D.C.'s No. 1 most effective trade and professional association in the areas of media relations, industry reputation stewardship and bipartisanship (and in the top four overall), U.S. Travel seeks staff resources who are committed to creating excellent work and contributing to a positive workplace culture.

TO APPLY: Visit here -- http://www.ustravel.org/about-us-travel/careers (PF tipster)

September 03, 2013

JOB OF THE WEEK: Fox News’ “On the Record with Greta Van Susteren,” Producer (New York)

On the Record with GretaFox News Channel seeks a New York-based Producer for “On the Record w/ Greta Van Susteren.”


  • Prior television experience producing segments, editing packages, researching and booking guests for live news programs.
  • Line Producing and control room experience required.
  • A successful candidate will be an aggressive, self-starter who can interact with high profile talent and all-level guests.
  • Also required: great communication skills, creative and “out of the box” thinking, competitive edge, someone who can multi-task, has a terrific attitude, can lead and works well with a team.

Duties include but not limited to: Producing segments, script writing, idea generation, talent relations, editing packages, booking guests, writing packets, producing reporter hits, in-depth research, networking, producing graphics, line producing, field producing on occasion and pitching stories.

TO APPLY: Click here.  (Mediabistro)

About the Authors

  • FOLLOW US: @potomacflacks
  • Matt Mackowiak - Site Manager
    Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

    Laura Gross - Contributor
    Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.
    Follow her on Twitter: @ScottCircle

    Blain K. Rethmeier - Contributor
    Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
    Follow him on Twitter: @BlainR

    This is a personal group blog whose contents in no way reflect the views of any author's employer.

    Got a tip? Email Matt, Blain or Laura (anonymity guaranteed)

    Potomac Flacks Founder and Author Emeritus: Adam Kovacevich
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