August 21, 2014

JOB OF THE WEEK: Blue Engine Message & Media, Writer / Communications Strategist (Washington, DC)

Blue Engine Message & Media logoBlue Engine Message & Media is seeking a talented writer and communications strategist to join the team servicing a growing and dynamic stable of clients.  Primarily, candidates applying for this position must demonstrate a talent for writing short form and long form products, writing for digital and traditional platforms, and writing quickly, efficiently, and succinctly on a wide variety of topics. Candidates should be accustomed to periods of intense activity, tight deadlines and pressure situations.  Candidates should have the skills to interface with multiple clients and manage projects simultaneously. Previous campaign experience, Capitol Hill experience or agency experience welcome. 


  • At least two years of communications or public relations experience
  • Significant media relations experience with proven results and experience working with reporters
  • Familiarity with the professional use of digital media channels
  • Results-focused approach and commitment to going the extra mile for clients
  • Experience developing and editing high-quality written materials

Blue Engine Message & Media specializes in strategic public affairs communications, reputation management and crisis communications for corporate, non-profit and industry advocacy clients.  All interested applicants should submit a resume and cover letter via e-mail to  (PF tipster)

August 04, 2014

DREAM JOB OF THE WEEK: Coordinator, Media Relations, Chicago Blackhawks (Chicago, IL)

Chicago Blackhawks logoThe Chicago Blackhawks are currently looking for a Media Relations Coordinator with strong media contacts in the Chicagoland area and a solid knowledge of the game of hockey.

General Responsibilities:

Assist media relations efforts by creating and producing effective off-ice media interest in human interest stories and team initiatives with community relations, tickets, youth hockey and corporate sponsorships, while also coordinating the department’s day to day on-ice media responsibilities.

Specific Duties:

  • Assist the Senior Director, Communications & Community Relations as well as the Director, Public Relations with all media related responsibilities.
  • Write and distribute press releases and media advisories for all on-ice and off-ice activities, including games, ticket sales, marketing, corporate sponsorship, youth hockey, community relations.
  • Manage media servicing, including press lounge on practice and game days, and press box on game nights.
  • Manage credentialing operations for all Blackhawks events, including but not limited to practices, games, Prospect Camp and Blackhawks Convention.
  • Track media coverage of all Blackhawks events and announcements through daily news clippings (distributed to front office staff electronically) and news clippings archive.
  • Compose media notes for all games (home and away) and produce/distribute Blackhawks Gameday document on game days.
  • Coordinate all hockey information services for media including daily maintenance of the Blackhawks media website and distribution of hard copies of statistics/news clippings/game notes on practice and game days.
  • Assist with story ideas of both traditional and non-traditional/human interest stories to media contacts.
  • Manage media for public appearances by Blackhawks players/coaches/executives, both in advance of the event and on-site at the event.
  • Manage full-time and game night interns for the Media & Public Relations department.
  • Manage television/radio broadcast recaps for each game.
  • Some travel will be necessary.
  • Other duties as assigned 

Note: When you apply for this job online, you will be required to answer the following questions:

1. Yes/No- I currently reside in the Chicagoland area.

2. Yes/No- I have experience in media relations within a hockey environment

TO APPLY: Click here. (PF tipster)

July 17, 2014

JOB OF THE WEEK: First Book, Communications Director (Washington, DC)

First Book logoDo you have a private sector head and a public sector heart?  First Book is looking for a Communications Director to help lead First Book’s marketing and communications efforts, working with multiple departments to develop and execute communications strategies that support outreach to educators and nonprofit networks, corporate partnerships, fundraising campaigns and volunteer outreach. The Communications Director provides day-to-day leadership and guidance for the communications team, working with the Vice President of Communications and First Book’s executive leadership team. 

The Communications Director also helps manage and oversee First Book’s brand and identity, ensuring that copy, print collateral, websites and outbound communications are consistent, effective and appropriately reflect the organization’s growing mission.

A primary duty of the Communications Director is media outreach: developing and executing successful pitch strategies to press, particularly business, publishing and education media outlets.


The Communications Director will:

  • Work closely with the communications staff to create and manage marketing and communications efforts that support First Book’s partnership and program teams
  • Develop a successful media outreach strategy and secure regular, high-profile placement in business, general interest and trade press
  • Coordinate communications projects with partners and vendors
  • Oversee email marketing and social media programs with clear conversion goals
  • Provide writing and editing support for outbound member and partner communications, including promotional materials, web content, newsletters and other materials
  • Participate in working groups to plan, coordinate and execute original communications products and publications related to special events, programs and other outreach
  • Develop content; reviews and edits drafts of correspondence, reports, and brochures for mass distribution; draft communications pieces for distribution to members, prospects, the general public, volunteer support groups, corporate partners and special interest groups
  • Track media coverage 


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required:

  • Excellent written and verbal communications skills, including writing and editing effective, compelling copy for a wide variety of channels and audiences
  • Ability to perform quality work under tight deadlines and manage projects independently
  • Knowledge of media relations and public relations strategies
  • Knowledge of effective branding and marketing strategies
  • Experience with the strategic integration of social media in communications plans
  • Demonstrated ability to hire, mentor and motivate staff
  • Ability to build strong working relationships with colleagues on various teams, across different levels of seniority
  • A strong working knowledge of graphic design, web design, email marketing and social media
  • A commitment to social justice


  • Seven or more years of experience in communications and marketing
  • Three or more years in a supervisory role
  • Various technical skills are strongly preferred: online content management, basic web coding, graphic design and layout, and desktop publishing  

A bachelor’s degree in marketing, business, communications, or a related field is required

TO APPLY: Click here.  (PF tipster)

June 17, 2014

JOB OF THE WEEK: AFL-CIO, State Communications Director


The Communications Department carries the voice of America’s working families to the media, to leaders and to the general public through earned and social media, online platforms and other communications vehicles.

The State Communications Director will be responsible for the strategic direction of the department, specifically including but not limited to:

  • Leading strategy for field communications at the national and state levels and building communications capacity in the field, developing programs and trainings on national message and communications approaches;
  • Managing and developing field communications and state communications staff;
  • Managing the development of training and booking of worker spokespeople;
  • Helping develop message strategy and cohesion for the AFL-CIO with allies, and affiliates and represent the AFL-CIO among allies and other organizations for the Communications department.



  1. Develop and implement plans for unions to reconnect with and win higher approval from key public audiences through a robust communications strategy using the full range of media in states across the country;
  2. Oversee field communications staff in developing messages and communications support for repositioning unions, bargaining and organizing campaigns, state battles, political and legislative campaigns as well as other programs and mobilization
  3. Oversee the writing and execution of news releases and toolkits and the development and placement of op-eds;
  4. Develop and oversee national communications trainings that can be replicated across the country;
  5. Proactively identify opportunities for message cohesion opportunities among affiliates and allies;
  6. Manage and develop the  field communications staff and a network of communicators across the country;
  7. Train and lead staff at varying levels;
  8. Other duties as assigned.


  1. Work with communicators at the affiliate, state and local levels to plan media events, coordinate consistent message delivery and provide communications support for activities of the labor movement at every level.
  2. Work with communicators at allied organizations and with elected leaders and activists on media and communications strategy around joint efforts and initiatives.
  3. Work with the Campaigns, Political, Organizing and other departments as needed to ensure the delivery of communications support.


  • A bachelor’s degree in communications, journalism, or other related field required.
  • Minimum of five to six years performing pro-active media outreach and communications.
  • Experience with advocacy organizations a plus.
  • Familiarity of labor movement required, with labor movement experience preferred.
  • Excellent leadership skills including experience managing or leading a staff team.
  • Excellent time management and organizational skills with demonstrated ability to meet competing deadlines.
  • Strong interpersonal skills.
  • Superior writing skills including experience writing Op-Eds, press releases, fact sheets and other media related materials.
  • Excellent verbal communications skills.
  • Strong commitment to social justice.
  • Flexibility to travel as required in performance of duties.
  • Ability to work long and extended hours including on weekends.

TO APPLY: (PF tipster)

June 02, 2014

JOB OF THE WEEK: Foundation for Defense of Democracies (FDD), Deputy Director of Communications (Washington, DC)

FDD logoThe Foundation for Defense of Democracies (FDD) seeks to hire a Deputy Director of Communications to provide strategic support and assist in day-to-day press operations.

S/he will help generate earned media and position FDD experts as thought leaders; evaluate content for our daily Hotsheet; prepare FDD officials for interviews; respond to incoming media requests; compose press releases and advisories; develop and maintain media lists; track press coverage; and lead projects as needed. S/he will also work closely with the executive team, senior fellows, and government relations department.

Qualifications include a minimum of 3-5 years of experience working in a political or policy-oriented communications capacity; an understanding of how print, broadcast and online media approach reporting; a track record of success in pitching print and broadcast media; excellent communication skills; strong analytical and organizational skills; and a strong interest in FDD’s areas of expertise. Detail oriented professionals with a commitment to accountability and a desire to work collaboratively will be successful in this role.

FDD is a non-profit, non-partisan 501(c)3 policy institute focusing on foreign policy and national security. Founded in 2001, FDD combines policy research, democracy and counterterrorism education, strategic communications and investigative journalism in support of its mission to promote pluralism, defend democratic values and fight the ideologies that drive terrorism.

TO APPLY: Interested applicants are encouraged to submit a cover letter and résumé to The cover letter should include what issues within FDD’s areas of expertise are of a personal interest. No phone calls, please. Salary commensurate with experience.  (PF tipster)

May 13, 2014

JOB OF THE WEEK: St. Jude Children’s Research Hospital, Senior Media Relations Specialist (Memphis, TN)

St Jude children's research hospital logoThe St. Jude’s Children’s Research Hospital is seeking a Senior Media Relations Specialist.

Job requirements:

The Senior Media Relations Specialist will generate national media coverage highlighting St. Jude Children’s Research Hospital’s unique approach to clinical care and the impact of our research. The position will identify news and feature stories and develop supporting materials, identify the most effective outlets, and engage with reporters to increase the visibility of St. Jude subject matter experts and expand St. Jude's national/international reputation as a world-class clinical care and research institution. The ideal candidate has a proven track record of media placement in major consumer markets in addition to executing a national media communications strategy. Must have the ability to function effectively in a collaborative and matrix environment, and to establish and maintain strong, positive relationships internally and externally. 


• Bachelor's degree required, with a preference for a degree in communication, public relations, journalism or marketing.


• Five (5) years of experience working in media relations, print or broadcast journalism or any combination of these roles.
• Experience working with local, regional and national media and a proven track record of placements within national outlets utilizing consumer and/or medical scientific media is required.
• Experience working in a health care or scientific setting is preferred.
• Experience in integrating social media and online media strategies are preferred.

TO APPLY: Visit: (Mediabistro)

May 12, 2014

JOB OF THE WEEK: Microsoft, Senior Public Relations Manager (Washington, DC)

Microsoft logoThe Public Affairs and Citizenship PR team drives Microsoft’s communications across all public policy, legal and citizenship topics. We are seeking a Sr. PR Manager to join our public affairs team focused on telling our story to US government and public policy audiences through media relations, events, social media outreach and other tactics. This role reports to the Senior Public Relations Manager (DC) and is based in DC.

The role of Sr. PR Manager will also help support new and existing initiatives at the federal level, as described below.

> PR engagement and support of increasingly key topics at the Federal and state level, including STEM education, innovation, immigration, privacy and security and patents especially in relation to economic growth and job creation;

> PR coordination and issue management with the USGA federal and state teams, US Public Sector, US subsidiary communications team and others as appropriate on national political/policy topics that arise on the state level. Potential areas of collaboration include Citizenship programs and education policy initiatives to promote computer science education;

> PR build-up of social media tools and other “marketing” initiatives to support the USGA team, including showcasing the DC Innovation & Policy Center and materials to support Federal outreach efforts;

> PR engagement and support of Microsoft activities relating to the 2014 and 2016 election cycles; and

> Serve as a partner across company to increase understanding of national political and public policy issues and provide communications guidance to other divisions on ways to achieve Microsoft goals in this environment.


The successful candidate for this position has 6+ years of experience in communications targeted to the Federal level, particularly Capitol Hill. Experience working in the Executive Branch, political campaigns, think tanks/advocacy organizations and public relations firms are a plus.

He or she will have excellent written and speaking skills, a proven track record of implementing communications strategies to advance advocacy positions in collaboration with diverse teams, and a bachelor’s degree from a four year university or college.

TO APPLY: Visit here --  (PF tipster)

April 28, 2014

DREAM JOB OF THE WEEK: Washington Redskins, Social Media Coordinator (Ashburn, VA)

Redskins helmetsThe Washington Redskins are seeking a creative and qualified individual to support the Digital Media department, with the primary focus on the day to day content on the Redskins social media platforms and cultivate fan interaction, engagement and discussion around the Redskins team brand.

The right individual must take great pride in their work and pay strong attention to detail. Applicant must have a strong understanding of social media platforms and digital trends. Must be able to work in a fast-paced environment, while keeping organized and maintaining high standards in all work. Needs to be able to work as part of a team or individually. 

Job Responsibilities:

  • Produce unique daily content and initiate fan discussion and engagement via social posts on various Redskins social media platforms, including: Facebook, Twitter, Google+, Instagram, Pintrest, Reddit, foursquare and UStream
  • Develop and execute initiatives to drive member-generated content, increase community participation and add value to the online community experience
  • Create and manage sponsored pages and posts, including social contests, sweepstakes and promotions
  • Provide analytics to communicate fan engagement and activity to both internal and external clients through daily, weekly and monthly reports in order to help track success and areas of improvement for all social initiatives
  • Identify and drive opportunities for emerging social platforms and potential new vendor relationships that can add value to social sites
  • Manage and monitor media channels for fan commenting, spam and content issues
  • Research ways to improve the Redskins social media platforms and integration on and other team microsites
  • Manage content updates and monitor functionality on the Redskins Team Mobile App and Redskins Cheerleader Mobile App, including rosters, photos, videos, promotions and push messaging
  • Responsible for pushing out mobile text alerts and maintaining mobile database
  • Help to identify Redskins fan groups and encourage displaced fans to join Redskins Meetup groups, contribute content to Redskins Rally, and participate through various social media platforms
  • Manage and grow the Redskins Rally network of bar/restaurant owners, plus assist with updates to and serve as point of contact for existing Redskins bars and fan groups
  • Assist with planning, promotion and execution of Redskins Rally events, which may include attendance on Sundays in season, and distribution of Redskins Rally Welcome Kits and prizing to all network affiliates
  • Assist with documenting various Redskins events and uploading pictures, videos and blog content onto and the team social sites.
  • Assist with other duties as necessary


  • Thorough understanding and familiarity of primary social media platforms (Facebook, Twitter, Google+, etc.)
  • Excellent communication skills, both verbal and written
  • Must possess superior writing skills and editorial judgment
  • Detail-oriented and strong organization and project management skills
  • Polite, positive, self-starter who works well with others
  • Strong knowledge of and passion for both football and social media
  • Ability to handle multiple projects simultaneously
  • Actively follow new technology trends and apply to Redskins digital strategy where appropriate
  • Basic familiarity with video and photo file formats
  • Excellent computer skills, including Microsoft Office (Word, Excel, PowerPoint, Outlook) are required; proficiency in HTML, CSS, Adobe Photoshop, and video editing (iMovie or FinalCut Pro) is preferred 


  • Bachelors Degree in Sports Management, Communications, Journalism, or related and appropriate majors
  • Must have at least 1-2 years’ experience working in a digital media role with a high-profile brand
  • Must provide own means of transportation to Redskins Park in Ashburn, Virginia
  • Must be willing and able to work non-traditional hours in non-traditional settings during peak times of the year

The Washington Redskins offer a competitive salary and an excellent benefits package. If you wish to become a part of this exciting, fast paced organization and you meet the requirements listed above, please apply.

NO PHONE CALLS PLEASE. We are an Equal Opportunity Employer.

TO APPLY: Visit this page. (PF reporting)

April 14, 2014

JOB OF THE WEEK: Human Rights Campaign, Communications Director

HRC LogoPosition Summary: The Communications Director is a regular, full-time position which reports directly to the Vice President for Communications and Marketing and is based in Washington, DC.  The Communications Director’s workload is focused on ensuring HRC’s messages are placed in the national print and electronic media and managing a team of communication professionals.  The Communications Director will work with the VP to craft media strategy and proactively pitch stories, develop salient, appropriate and creative messages, implement long and short-term communications strategies, and place editorials and op-eds.  Skills for responding to breaking news and ensuring placement are crucial. 

Position Responsibilities: The Communications Director will work with the VP to create and implement the strategic direction and vision of the department.  This position will also manage and direct the work of the staff that will assist in implementing these communications strategies.  In direct consultation with the VP and executive management the Communications Director will provide communications and media expertise to program areas throughout HRC.

Specific duties of the position are as follows:

Communications Strategy: Create and understand a holistic organization communication strategy that relies on earned media but also incorporates paid media, membership communication and online/social media.

Research and message development: Guide quantitative and qualitative message research that benefits the organization or particular issue area and develop messages and taking points based on that research.  The Director will ensure that HRC materials across program areas and departments reflect organizational positions and are framed persuasively.

Effective media relations: Develop media relations strategies around issues and HRC programs and develop tactics to effectively and successfully pitch the placement of stories.  In addition, develop strategies to ensure HRC’s placement in breaking news stories.  Strong and demonstrated relationship-building skills and established relationships with Washington press corps are required.  Additionally, a thorough understanding of and contacts within LGBT new media are important.

Place editorials and op-eds: Develop plans to draft and place op-eds and pitch editorial on a variety of issues important to the LGBT community.  Strong and proven writing skills and the ability to seize upon timely events is crucial.

Place spokespeople on radio and television: Build and maintain relationships with key producers and reporters on network and cable television and radio programs to ensure placement of HRC spokespeople.  Strong ability to articulate salient messages and an understanding of effective strategies for electronic media placement are crucial.

Media Relations Tactics: A strong ability to develop and implement media relations strategies, such as press conferences, is vital.  

Spokesperson: A strong and demonstrated ability to act as an on-the-record and background source is necessary.

Outstanding writing skills: Candidate must have excellent writing skills, including the ability to write speeches, opinion pieces, press releases and other materials, and be able to work in a fast-paced environment under tight deadlines.

Team and resource management: As the primary supervisor for junior and mid-level communications staff, the Director must be able to mentor and guide other staff while being able to help staff deliver their full potential.  The Director will also work with the VP on planning and administering the department’s budget. 

Position Qualifications:

·         Bachelor’s degree required, Master’s Degree preferred with at least ten or more years of cumulative work experience most in positions of increasing responsibility in communications and media relations.  Management experience is required.

·         Candidates must have a demonstrated record of proactively and successfully placing print and electronic stories, op-eds and ensuring that the organization’s message is placed in reactive stories. 

·         Candidates must be highly organized and detail-oriented, a self-starter and results-oriented, be able to work collaboratively, and handle multiple projects simultaneously in a fast-paced environment. 

·         Candidates must be experienced managers capable of effectively providing guidance, coaching, and critical feedback to staff both verbally and through written materials including performance reviews. 

·         Candidates must also have excellent speaking and writing skills, computer and Internet proficiency, and strong verbal communication skills. 

·         Background or experience with LGBT rights and issues is important.

·         The successful candidate will have a demonstrated commitment to HRC and to advancing HRC’s goals and objectives.

TO APPLY: Visit here or visit HRC’s careers page.  (PF tipster)

April 12, 2014

JOB OF THE WEEK: NBC Universal, “Access Hollywood,” Senior Publicist (Universal City, CA)

Access HollywoodThe Unit Publicist on "Access Hollywood", "Access Hollywood Live" and is responsible for all day-to-day publicity efforts for the LA-based entertainment news magazine brand and programming.

Job requirements:

  • Actively pitch and liaise with journalists across all media platforms-traditional digital and social media, reinforcing and broadening media contacts and strengthening the brand profile.
  • Collaborate with producers & web team to create daily press blasts, press releases, pitch letters and other material that effectively informs the media and public of programming, interviews, and breaking news.
  • Create and implement a press strategy to maximize profile publicity for the shows' talent, experts (producers) and Access Hollywood brand. Develop timelines and strategy for advance press coverage of appearances, performances, interviews.
  • Read and review daily production / interview logs/transcripts, pulling out sound bites which will be disseminated to appropriate press outlets.
  • Work closely with digital producers and teams to boost exposure of the shows' website.
  • Research, write, proofread, edit and secure approvals for press releases and assigned written & photo materials.
  • Oversee crisis management.
  • Field media requests for information, photography, listings and radio requests for programming and talent; organize photo shoots and set visits as needed.

Basic Qualifications:

  • 3-5 years (minimum) previous work experience in entertainment publicity; unit PR experience a plus.
  • Bachelor's Degree in either of the following: English, Communications, Journalism, Publicity or related field.
  • Strong knowledge and understanding of social media and digital / online / viral press and publicity.

TO APPLY: Visit here.  (PF reporting)

About the Authors

  • FOLLOW US: @potomacflacks
  • Matt Mackowiak - Site Manager
    Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

    Laura Gross - Contributor
    Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.
    Follow her on Twitter: @ScottCircle

    Blain K. Rethmeier - Contributor
    Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
    Follow him on Twitter: @BlainR

    This is a personal group blog whose contents in no way reflect the views of any author's employer.

    Got a tip? Email Matt, Blain or Laura (anonymity guaranteed)

    Potomac Flacks Founder and Author Emeritus: Adam Kovacevich
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