PR Firms Rasky Baerlein and Prism Merge
The new firm will offer an expanded suite of services combining RBSC’s reputation management, corporate communications and bipartisan government relations capabilities with Prism’s experience in public affairs, crisis and litigation communications. RBSC and Prism’s senior strategists boast subject matter expertise in financial services, energy, healthcare, life sciences, higher education, defense, technology and telecommunications, which is matched with knowledge of an ever-changing political, legislative and regulatory landscape.
The firms will also combine their leading-edge digital public affairs and communications services.
The combined entity will include operations in both Boston and Washington, D.C., with a team of 55 professionals and will ultimately be known as Rasky Baerlein Strategic Communications. During the transition period, it will operate in Washington, D.C. as Rasky Baerlein|Prism and will be managed by the senior team of Mr. Leibach, Prism’s Co-Founder and Managing Director Amanda Deaver, and David Tamasi, senior vice president of Rasky Baerlein.
Combined revenue for 2013 stands at approximately $15 million, making RBSC one of the top 25 independent public relations firms in the country by revenue. Prism’s current partners – Dale Leibach, Amanda Deaver and Rex Granum – will join the Rasky Baerlein partnership, which recently announced the addition of George Cronin, Justine Griffin and Jim Cabot to the long-time RBSC partnership of Joe Baerlein, Ann Carter and Larry Rasky.
Rasky and Leibach enjoy a long history, having worked together on presidential and congressional campaigns. (PF tipster)