Potomac Flacks: Energy Dept Lights Up Pro-Flourescent Campaign

September 28, 2006

Energy Dept Lights Up Pro-Flourescent Campaign

Lightbulb The U.S. Department of Energy, along with the EPA, is next week launching a month-long campaign to encourage U.S. households to switch at least once incandescent light bulb with a compact flourescent light bulb (CFL), PR Week reports.

This is actually the 7th annuval version of the "Change a Light, Change the World" campaign, and Energy Secretary Bodman will kick things off in a visit next Wednesday to "BioTown USA," (really Reynolds, IA). Apparently all 600 households in town have promised to change at least five of their bulbs. And in a nice bit of synergy with the previous post, those bulbs have been donated by Wal-Mart.

The campaign will also include podcasts of speeches, outreach to retail groups, and an internal website for federal government agencies.

Posted by Matt Mackowiak on September 28, 2006 in Administration , Campaigns | Permalink | Comments (0) | TrackBack (0)

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Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

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Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
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