September 14, 2006

New Coalition: America Ain't So Bad

Wash Post's Judy Sarasohn reports on a new coalition hitting the scene, this one designed to promote American tourism to foreigners.  Discover America Partnership is described as a "multimillion dollar advocacy campaign designed to boost the number of visitors -- by 10 million a year -- to the United States:

Their aim is to help improve America's image abroad and bolster national security by introducing more people from other countries to us. "In the effort to win hearts and minds, we have a unique card to play," Jay Rasulo , chairman of Walt Disney Parks and Resorts, said in a statement. "That card is an invitation . . . to visit America, meet our people and experience our values."

The group has a large board, including reps from National Restaurant Association, Anheuser-Busch, Travel Industry Association of America, American Hotel & Lodging Association, and other tourism companies.

So who's running things?  PR is being handled by Fleishman-Hillard; lobbying by BKSH's Charles Merin and Monument Policy Group's Stewart Verdery.

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