Potomac Flacks: Using Blogs in DC Lobbying Campaigns

September 13, 2006

Using Blogs in DC Lobbying Campaigns

My Dittus colleague John Pappas and myself were referenced in Dee Ann Divis' Washington Examiner piece today about how blogs are being used in lobbying campaigns. John specifically talked about his work on behalf of the Poker Players Alliance:

Lobbyists, who lagged while politicians and advertisers tapped the power of the blogosphere, are now actively incorporating blogs into their strategies and are using smaller state campaigns to test which blogs and techniques work best on lawmakers....

...Another blog-focused campaign, this one on the national issue of online gambling and Internet poker, triggered 8,000 letters to Capitol Hill in a single day, reported John Pappas and

Adam Kovacevich

, assistant vice presidents with Washington-based Dittus Communications
We said a lot more to Dee Ann, but the other guy, from Strategic Vision stole our thunder. Take my word for it - we said some smart things about the power of blogging in public affairs campaigns.

Posted by Matt Mackowiak on September 13, 2006 in Blogging , Dittus , PR Firms | Permalink | Comments (0) | TrackBack (0)

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Matt Mackowiak - Site Manager
Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

Laura Gross - Contributor
Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.
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Blain K. Rethmeier - Contributor
Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
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