October 10, 2006

Liveblogging a Startup PR Firm

If you've ever thought about hanging out your own shingle in the Washington PR world, it's worth checking out "Diary of an Ad Man," Geoff Livingston's blog that pulls the curtain back on Livingston's one-man quest to set up his own communications firm in Alexandria.  Livingston Communications focuses on B2B, B2G and consumer work, but the real fun of the blog is reading Geoff's unfiltered musings on the day-to-day work of starting up a firm.  Some choice excerpts:

  • "Notes on the business side. Just passed $50K in net revenue collected, not bad for the middle of my sixth month (especially given the whole flood episode). Of course, there are a lot of costs associated with starting a company so this is definitely not my profit (far from it)."
  • "Pitching the media today and getting lot’s of voicemail (woo hoo).  Will do another round in the late afternoon. Zzzzzz."
  • "Speaking of, got two more very interesting clients yesterday, again both consumer. One is a quick consulting gig on blogging for an acupuncturist. The second is a small holiday ad campaign for a day spa. My wife is very happy and wants me to do in kind services, hmmm."

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    Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

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    Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.
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    Blain K. Rethmeier - Contributor
    Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
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