Potomac Flacks: Jump in the Blog Pool, The Water's Fine...

November 01, 2006

Jump in the Blog Pool, The Water's Fine...

Bloggingfordummiescover No self-respecting Washington PR person would ever say they "didn't need" to develop a broadcast communications strategy, or a minority media strategy, or a trade media strategy. Then why are so many of my fellow DC flacks so dismissive of the blogosphere and the need to communicate with it? Isn't it your job as PR pro to look for new communications channels, rather than closing off options? I know old habits die hard, but PR people also owe it our clients and bosses to adopt creative new strategies rather than cling to outdated methods.

As the leader of my firm's work to help our clients understand the blogosphere, I just wrote a short piece for our quarterly newsletter about how groups around town -- associations, coalitions, and companies -- really can't afford to ignore this new medium. Now, off the soapbox...

Posted by Matt Mackowiak on November 1, 2006 in Blogging , Dittus | Permalink | Comments (0) | TrackBack (0)

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Matt Mackowiak - Site Manager
Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

Laura Gross - Contributor
Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.
Follow her on Twitter: @ScottCircle

Blain K. Rethmeier - Contributor
Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
Follow him on Twitter: @BlainR

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