November 27, 2006

Top Five PR Books

Propaganda_2Michael Kempner, CEO of MWW Group public relations, hit the weekend WSJ with his top five books on PR:

1. "Propaganda" by Edward Bernays: By the "father of PR" and the brains behind "bacon and eggs."
2. "American Hero" by Larry Beinhart: Inspired the movie "Wag the Dog"
3. "The Eloquent President" by Ronald C. White Jr.: All about Abe Lincoln's comm skills
4. "Thank You for Smoking" by Christopher Buckley: Our personal favorite.  The movie was good, but the book was better.
5. "All's Fair" by Mary Matalin and James Carville: Their tale of the 1992 campaign and their own behind-the-scenes romance.

About the Authors

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  • Matt Mackowiak - Site Manager
    Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

    Laura Gross - Contributor
    Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.
    Follow her on Twitter: @ScottCircle

    Blain K. Rethmeier - Contributor
    Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
    Follow him on Twitter: @BlainR

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    Potomac Flacks Founder and Author Emeritus: Adam Kovacevich
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