January 26, 2007

McCain's 08 Team Shows Their Rapid Response Chops

Johnmccain_2 We've lavished praise on Mitt Romney's '08 comms team for demonstrating early in this cycle their ability to beat back an attack in the new media (or "Freak Show") environment.  This past week has seen Barack Obama's team do the same thing, with MadrassaGate.

But we managed to overlook John McCain's pushback this week to the "sleeping during State of the Union" story.  David All has a nice recap that gives credit to Team McCain where credit is due.  One thing's for sure -- it's become gospel truth among campaign comms operatives that even a minor criticism must be forcefully rebutted, lest it turn into a Swift Boat scenario.  It's as if the strategic option of not responding to an attack (lest you amplify it) has been permanently shelved.

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