January 22, 2007

Other '08 Flacks Impressed By Romney's Rapid Response

Mittromney_1_1 We've already praised Mitt Romney's comms team for their same-day video rapid response two weeks ago, but now it looks like other '08 campaigns were impressed too.  Per WP's Chris Cillizza:

Other campaigns took note of how Romney responded to the anonymous video and said they will be on notice for similar tactics that could be used against them. "If you're able to create a good viral attack ad, not as a campaign but as an individual, that can really get out there and get going," said [John Edwards' Internet strategist Matthew] Gross..."That Romney episode of responding was a very smart move."

Cillizza's must-read article has some behind the scenes info on how Romney's Matt Rhoades and Kevin Madden developed the video response strategy, as well as other good stuff about how the '08 candidates are using video.

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    Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

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    Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.
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    Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
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