Potomac Flacks: Rothenberg Bursts Vilsack's Spin Bubble

January 31, 2007

Rothenberg Bursts Vilsack's Spin Bubble

Tomvilsack_1 Stu Rothenberg received Tom Vilsack's (left) campaign press release, in which campaign spokesguy Josh Earnest announced that the campaign raised "more than $1.1 million in last 7 weeks of 2006." Color him unimpressed. Rothenberg:

"My reaction? Oh, Brother. Talk about making a mountain out of a molehill. Anytime a press release talks about "a powerful indication" and spends more time on message than on reporting the news contained in the press release, you know you are getting mostly hype."

Posted by Matt Mackowiak on January 31, 2007 in 2008 | Permalink | Comments (0) | TrackBack (0)

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Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

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Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.
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Blain K. Rethmeier - Contributor
Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
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