May 04, 2009

Experienced Vets Patru, Ross Launch Amplifico

Amplifco Political and communications experts Ed Patru and Marc Ross have launched Amplifico, a public affairs company that pairs a scalable presidential campaign-style war room with communications operations and grassroots development services. The firm’s primary clientele will include corporations, trade associations and business coalitions facing specific public policy challenges.

“Marc and I have been entertaining the idea of a launching this service for some time, and the timing today is ideal,” said Patru.  “There is a pronounced demand among businesses and industry trade associations for experienced, nimble and aggressive issue-based campaign operations. Amplifico provides that and we make it both turn-key and scalable.”

“In this environment, issue based campaigns have to be able to move as quickly and decisively as political campaigns, but at the same time, they have to take into account business ramifications,” added Ross. “Ed and I together have nearly 25 years at the intersection of business, government and politics, so we understand both the nature of industry challenges and all the nuances involved in executing winning campaigns.”

Amplifico operates on the premise that all highly successful advocacy efforts – whether they be corporate, political or issue-based – successfully integrate a proven communications formula and a comprehensive grassroots strategy. And success with both communications and grassroots strategy depends on full information and speed. 

Amplifico’s service will be built around the campaign war room. The war room is the campaign’s central hub where information is monitored, pulled, digested, synthesized and disseminated in real time. The War Room is the engine that drives aggressive media and hard-hitting rapid response, and it provides the content required to fuel grassroots development and mobilization. 

Marc Ross’ background is in leading advocacy operations, fundraising efforts and public affairs campaigns for nonprofits and corporations, as well as political campaigns, many of which have been for the highest offices in the United States and the United Kingdom.  Marc’s experience in building and mobilizing winning grassroots coalitions includes leadership capacity roles at the American Chemistry Council (ACC), the National Mining Association (NMA) and the American International Automobile Dealers Association (AIADA). Marc holds an MBA from the University of North Carolina’s Kenan-Flagler Business School.

Ed Patru is a communications strategist with a reputation on campaigns, in government and a national trade association for building aggressive and innovative communication operations.  Most recently, Ed was Vice President for Communications at a 501(c)4 issues advocacy organization at the intersection of public policy and politics. Previous to that, he was described by the Washington Post as “the message chief for House Republicans,” as a result of his work on Capitol Hill.  He has been a top communications strategist with the National Republican Congressional Committee during several political cycles, and he has worked on numerous campaigns including several statewide races and Sen. John McCain’s 2000 presidential campaign.  (PF tipster)

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