NYT: From “Press Agent” to “Supress Agent”

The New York Times recently reported on a growing problem in the world of celebrity publicity: the thoughtless use of social media can “undo years of careful image crafting.”

Citing recent controversies with rapper Chris Brown, comedian Gilbert Gottfried, and actor Charlie Sheen, publicists today spend time not just promoting the new projects of their clients, but also cleaning up messes that stars create themselves on sites such as Twitter and Facebook.

One publicist said, the new social media world “gives our clients many new opportunities to screw up.”

Another said, “The margin of error is slim when you go directly to the public.  One comment can become a fiasco in 10 seconds.”

To read the full story, click here.  (The New York Times)