Potomac Flacks: White House Communications Reorganization, New Hires Announced

April 12, 2011

White House Communications Reorganization, New Hires Announced

From Politico’s Mike Allen, White House Communications Director Dan Pfeiffer announced the following new hires, amid a reorganization of the White House communications shop:

Kate Bedingfield will transition to one of the three new Associate Communications Directors positions from the White House Regional Media operation.

Sandra Abrevaya will join Kate as an Associate Communications Director, from the U.S. Department of Education.

According to Pfeiffer, Bedingfield and Abrevaya will work in coordination with the press office, cabinet affairs and the policy and outreach teams to help manage communications aspects of Administration initiatives including policy rollouts, proactive planning and amplification around presidential announcements.

Pfeiffer also announced that they will begin transitioning the regional desks to the press office, reporting to Josh Earnest.

Bobby Whithorne also joined this week as Writer, with point responsibility for talking points, releases and other roll-out / event-related writing. Whithorne comes to the White House from the U.S. Department of Homeland Security Public Affairs.

Finally, Pfeiffer announced that the constituency desks will be reporting to Jen Psaki. (Politico)

Posted by Matt Mackowiak on April 12, 2011 in People , White House | Permalink | Comments (0) | TrackBack (0)

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Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

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Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
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