Potomac Flacks: CASE STUDY: Politico on Doug Heye's Unique, But Effective Communication Tactic

June 26, 2011

CASE STUDY: Politico on Doug Heye's Unique, But Effective Communication Tactic

Politico’s Patrick Gavin (@PWGavin) writes for Politico on Republican strategist and former RNC Communications Director Doug Heye, specifically on his unique use of pop culture references in his on air and written political analysis.

Read the full piece here.

Heye also often refers to his home state of North Carolina, in addition to common references to Frank Sinatra, wrestler Ric Flair, classic film The Godfather and other real life anecdotes.

It’s a good lesson for all flacks on both sides of the aisle – middle America easily gets lost in our Beltway vocabularies. (Politico)

Posted by Matt Mackowiak on June 26, 2011 in Case Study , Flack Profiles , People | Permalink | Comments (0) | TrackBack (0)

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Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

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Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.
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Blain K. Rethmeier - Contributor
Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
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