July 18, 2011

JOB OF THE WEEK: Director of Media Relations for the National Retail Federation

Nrf Director, Media Relations for the National Retail Federation

 Reports to:  VP, Communications and SVP, Communications and Public Affairs

Directly responsible for, but not limited to, performing the following duties:

  • Executing both short term and long term media campaigns to pro-actively build press awareness of issues and events and garner positive coverage
  • Extensive writing of press releases, media advisories, Op-Eds, and executive briefing documents
  • Building an acute understanding of policy issues including their history, current activity, and future developments
  • Offer insight and understanding about leveraging new and emerging media technology to strengthen public awareness of key issues among target audiences
  • Representing NRF to the public through a variety of media as an association spokesperson
  • Working with policy team to develop and maintain content to support PR and Advocacy sections of NRF website
  • Developing and maintaining strong Washington media contacts from traditional and emerging media outlets

Qualifications:

  • Excellent verbal and written communication skills
  • Ability to develop and pitch ideas/stories to media and to communicate effectively and persuasively in a variety of environments.
  • Ability to write about a variety of legislative issues for diverse audiences through multiple channels
  • Initiative and ability to work with minimal supervision
  • Ability to handle fast-paced, deadline oriented office
  • Ability to work in a team environment
  • Political campaign, Capitol Hill or trade association experience is a plus
  • Strong interpersonal and organizational skills
  • Attention to detail
  • Ability to prioritize assignments & handle multiple tasks

EXPERIENCE:

5-7 years related experience

EDUCATION:

Bachelor's degree in Public Relation/Journalism or equivalent experience. 

Interested candidates should email: freeman(at)nrf.com

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  • Matt Mackowiak - Site Manager
    Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

    Laura Gross - Contributor
    Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.
    Follow her on Twitter: @ScottCircle

    Blain K. Rethmeier - Contributor
    Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
    Follow him on Twitter: @BlainR

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