November 21, 2011

TRICKS OF THE TRADE: PR Newser offers Six Tips for Making your Press Release Twitter Friendly

Twitter v FacebookMediabistro blog PR Newser offers “Six tips for making your press release Twitter friendly” in light of a recent study from PR Newswire & Crowd Factory that found that Twitter drives more traffic to press releases than Facebook. 

The six tips?

1)      It Starts with the Headline – Leave room for comment & retweets, make headline eye catching & newsworthy, tweet “facts and stats”

2)     Numbers, Numbers, Numbers – If you have data within a press release, put it in the headline

3)     Make Sub-stories Tweetable – Make the press release “scanable” by highlighting secondary areas, so one press release can be a few different tweets

4)     Hashtag Properly – Keywords and search terms make it easier to find; tweet should be “more social but less deep”

5)     Make Quotes Tweetable – Make quotes “interesting and substantive”

6)     Increase Multimedia – Audio, video and other multimedia add value and “further draw your audience in”

Summary: "In other words, consider the social media platform and create your strategy — and your press release — accordingly."

Full item here. (PR Newser)

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