This is a previously published column by White House Writers Group president and former Reagan White House speechwriter Clark Judge. Three main points: pictures, sound bites, merchandize the message. Full column here. (Podium Pundits)
As the Washington Post first reported, the campaign hired Danny Diaz as a senior adviser, with a specific focus on rapid response. Diaz, co-founder of the public affairs firm FP1 Strategies, is a former communications director of the Republican National Committee and served as deputy communications director for Sen. John McCain’s (R-AZ) 2008 presidential campaign.
Diaz was a deputy press secretary at the National Republican Congressional Committee in the 2002 cycle and was Southwest regional press secretary on President George W. Bush’s re-election campaign. (Roll Call’s “Shop Talk”)
Romney for President today announced that Randy Bumps will serve as Director of Operations for the vice presidential candidate and Kevin Sheridan will serve as Communications Director for the vice presidential candidate.
Bumps previously served as Political Director for the National Republican Senatorial Committee, Regional Political Director for the Republican National Committee and three terms in the Maine House of Representatives. Bumps is currently an Executive Vice President at the public affairs firm Direct Impact.
Sheridan is a former RNC spokesman and director of regional media where he served throughout the 2004 re-election campaign of President Bush. He is currently on leave as senior vice president at the public relations firm Edelman. (PF tipster)
You may not have heard much from the once ubiquitous Robert Gibbs over the past year, until his turn on CNN's State of the Union on Sunday and Monday on NBC's "Today Show" and MSNBC's "Morning Joe."
Buzzfeed’s Michael Hastings profiles him now, as he returns to the Obama campaign as public spokesman, detailing some of his turbulent time in the White House, what really happened with Facebook, how the speaking gigs have been going and what he’ll do now. It’s worth a read. Full article here. (Buzzfeed)
First reported by ABC News, the Romney campaign has “hired a new press secretary to handle the schedule of Ann Romney, an indication that the 63-year-old grandmother of 18 will soon be ramping up her public schedule.”
“Sarah Haley, formerly of Sen. Rick Santorum’s presidential campaign, where she served as the national coalitions director as well as the director of communications for Karen Santorum, has been picked for the job."
Previously, Haley served as the spokeswoman for Sen. Jeff Sessions (R-AL) and at Fox News Channel.
Haley is a graduate of the University of Memphis and a native of Germantown, TN. (ABC News)
According to Politico’s “Playbook,” Amanda Henneberg, a respected and well-liked communications professional who has done previous stints with the office of Senate Republican Leader Mitch McConnell (R-KY), the Republican National Committee and the 2008 presidential campaign of Sen. John McCain (R-AZ), has joined the Mitt Romney presidential campaign as a Regional Press Secretary.
She had been serving most recently as Communications Director for freshman Rep. Robert Hurt (R-VA) after serving as a spokeswoman on his successful challenger campaign against then-incumbent Rep. Tom Periello (D-VA). Last cycle, Henneberg also served as Press Secretary for the U.S. Senate campaign of Florida Gov. Charlie Crist when he was seeking the Republican nomination, but left when he decided to become an independent.
According to Playbook, she’ll “oversee many important states, including Iowa, South Carolina and Michigan.”
Henneberg is a native of Falls Church, VA. (Politico’s “Playbook”)
First reported in the Idaho Statesman, U.S. Representative Raúl Labrador (R-ID) announced today that Ellen Carmichael has joined his Capitol Hill staff as Communications Director.
Carmichael most recently served as the Communications Director (and primary spokeswoman) for Herman Cain’s presidential campaign for more than a year.
Carmichael previously served as Communications Director for the Renee Ellmers for Congress campaign, as Media and Projects Manager for the Southern Republican Leadership Conference, as Lousiana State Coordinator for Americans for Prosperity, and as a consultant for political non-profit organizations.
Carmichael is a graduate of Louisiana State University and is a native of Baton Rouge, LA. (Idaho Statesman; PF reporting)
Doug Sachtleben, Communications Director for Rep. Michele Bachmann (R-MN), announced late Friday that he was departing her office to serve in the same role for Rep. John Fleming (R-LA).
Sachtleben said Press Secretary Becky Rogness was remaining in the office, implying that she would handle media inquiries.
According to his LinkedIn profile, Sachtleben was also serving (part time) as Deputy Press Secretary on her presidential campaign since July 2011.
Sachtleben said, “ I leave Rep. Bachmann’s office with nothing but the highest regard for Michele. It has been a pleasure working for her and I continue to admire and appreciate her unwavering conservatism.”
Sachtleben formerly worked as a communications aide at the House Republican Conference and as a correspondent at SRN News.
He’s a native of Clifton, NJ and a graduate of Temple University. (PF reporting)
Caitlin Dunn is the new Press Secretary for U.S. Senator Richard Burr (R-NC).
Dunn recently worked for former Gov. Tim Pawlenty’s (R-MN) campaign and PAC. Previously, she worked for Douglas Holtz-Eakin on the 2008 McCain-Palin campaign followed by a year in Senator John McCain’s (R-AZ) official office. (PF tipster)
Alex Conant, who served as spokesman for Tim Pawlenty's presidential campaign, will become Sen. Marco Rubio's press secretary starting Oct. 3. Before Pawlenty, Conant worked for Sen. John Thune and in the George W. Bush White House Office of Media Affairs.
‘He is a skilled and experienced communicator who will be a great asset to me in the Senate as we work to create jobs, tackle the debt and keep America safe,’ Rubio said.”
Read more about Rubio's great hire here. (Politico's Mike Allen)
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