February 01, 2016

DREAM JOB OF THE WEEK: Jacksonville Jaguars, Manager, Media and Promotions

Jacksonville JaguarsThe Manager, Media and Promotions reports to the Director, Marketing & Brand Strategy and manages the media advertising and promotional campaigns for the Jacksonville Jaguars focused on increasing ticket sales and maximizing fan interaction with the team based on defined objectives.

Duties and Responsibilities:

  • Develop and manage execution of Jaguars traditional media planning and buying (including aiding in the negotiation of trade and barter opportunities to maximize efficacy of the team's ad budget, creative trafficking and management of budget)
  • Manage relationships with all secondary television and radio affiliates
  • Oversee growth of affiliate network
  • Coordinate all tactical aspects of marketing promotions (creative development, legal requirements, cross-department coordination), and manage execution in-market, including communication of program through social media (jaguars.com, Twitter, Facebook, etc.), email, radio and TV and print to cascade message
  • Coordinate all marketing of Jaguars ancillary events including cross-department collaboration, planning and support
  • Oversee  Jaguars fan clubs (i.e. Junior Jags, Women’s Club, Cub Club, Booster Club)
  • Oversee Grassroots Marketing program  

Job Qualifications:

  • Bachelor’s degree in marketing or business; MBA preferred
  • Minimum of 3 years of marketing experience
  • Extensive knowledge of marketing, media buying, promotions, event planning, social media, creative process
  • Proven experience managing multiple projects and timelines

Applications are being accepted online only.  Please do not call to apply for this position.  Please provide complete information.  An incomplete application may affect your consideration for this position.

Note: When you apply for this job online, you will be required to answer the following questions:

  1. Yes/No: Do you have a Bachelor's degree in marketing or business? 2. Yes/No: Do you have a minimum of 3 years of marketing experience? 3. Yes/No: Do you have relevant media planning and/or buying experience? 4. Please describe in narrative (500 words or less) your relevant experience in marketing, media buying, promotions, event planning, social media and the creative process. 5. What are your compensation expectations? 6. Why do you want to work for the Jacksonville Jaguars?

TO APPLY: Click here.

About the Authors

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  • Matt Mackowiak - Site Manager
    Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

    Laura Gross - Contributor
    Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.
    Follow her on Twitter: @ScottCircle

    Blain K. Rethmeier - Contributor
    Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
    Follow him on Twitter: @BlainR

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