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April 25, 2016

JOB OF THE WEEK: NBC Universal, Director, Communications, USA & Syfy (New York, NY)

NBC Universal logoReporting to the Vice President Communications, the Director, Communications will lead select show campaigns for both USA Network and Syfy and work with the Sr. team to develop communication strategies and lead successful consumer program publicity campaigns.

Responsibilities:

  • Develop publicity campaigns and strategies for USA and Syfy programs and talent.
  • Pitch and secure key interviews, including electronic, radio and on-location press visits to support the launch and momentum for assigned series.
  • Create, edit and supervise the roll-out of all press materials and assets including all written press materials, electronic and traditional press kits, show clips and content, photos, digital extras and social content.
  • Create and supervise all press related event opportunities including satellite media tours, press junkets, festival and panel appearances, press receptions and red carpet events.
  • Create and implement out of the box event ideas to generate press for assigned shows.
  • Act as media strategist, campaign planner and spokesperson for assigned shows.
  • Develop positive relationships with talent, producers, PR agencies and representatives, agents, managers, production staffs, media and programming executives.
  • Media train and prep talent for interviews and speaking opportunities such as the bi-annual Television Critics Association Tour and Comic-Con.
  • Monitor competitive environment via daily review of competitive/industry news, and interface with other departments and entertainment cable channels on an as needed basis.
  • Manage assigned show publicity budget with an eye on ROI.

Qualifications/Requirements:

Basic Qualifications

-Bachelor’s Degree

-Minimum 7 years television publicity and hands-on media relations experience, with increasing levels of responsibility for campaign management.

Eligibility Requirements

-Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered

-Willingness to travel and work overtime; some evening and weekend work required

-Must be willing to work in New York

-Must be willing to submit to a background investigation

-Must have unrestricted work authorization to work in the United States

  • Candidate must have proven track record of delivering a wide range of press coverage, and strong media relationships with both consumer and trade entertainment reporters.
  • Excellent writing and editing skills are a must – writing samples required.
  • Experience pitching, booking and covering national and local media interviews necessary. Desired Characteristics
  • Candidate must have proven track record of delivering a wide range of press coverage, and strong media relationships with both consumer and trade entertainment reporters.
  • Excellent writing and editing skills are a must – writing samples required.
  • Experience pitching, booking and covering national and local media interviews necessary.
  • Must be a self-starter who is able to work autonomously, while keeping teammates and manager abreast of all activities.
  • Individual must exhibit strong interpersonal, pitching, and presentation skills.
  • Ability to juggle and meet numerous deadlines and work on multiple simultaneous campaigns with varying timelines
  • Candidate must be proactive and able to multi-task, a creative and independent strategic thinker who displays strong external and internal communication skills.
  • Must demonstrate an ability to cultivate and nurture relationships with members of the media, network executives, producers and talent.
  • Superior organization and creative skills.

TO APPLY: Click here. (PF tipster)

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    Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

    Laura Gross - Contributor
    Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.
    Follow her on Twitter: @ScottCircle

    Blain K. Rethmeier - Contributor
    Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
    Follow him on Twitter: @BlainR

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