Potomac Flacks: Hollywood

April 12, 2014

JOB OF THE WEEK: NBC Universal, “Access Hollywood,” Senior Publicist (Universal City, CA)

The Unit Publicist on "Access Hollywood", "Access Hollywood Live" and Accesshollywood.com is responsible for all day-to-day publicity efforts for the LA-based entertainment news magazine brand and programming.

Job requirements:

Actively pitch and liaise with journalists across all media platforms-traditional digital and social media, reinforcing and broadening media contacts and strengthening the brand profile.
Collaborate with producers & web team to create daily press blasts, press releases, pitch letters and other material that effectively informs the media and public of programming, interviews, and breaking news.
Create and implement a press strategy to maximize profile publicity for the shows' talent, experts (producers) and Access Hollywood brand. Develop timelines and strategy for advance press coverage of appearances, performances, interviews.
Read and review daily production / interview logs/transcripts, pulling out sound bites which will be disseminated to appropriate press outlets.
Work closely with digital producers and Accesshollywood.com teams to boost exposure of the shows' website.
Research, write, proofread, edit and secure approvals for press releases and assigned written & photo materials.
Oversee crisis management.
Field media requests for information, photography, listings and radio requests for programming and talent; organize photo shoots and set visits as needed.

Basic Qualifications:

3-5 years (minimum) previous work experience in entertainment publicity; unit PR experience a plus.
Bachelor's Degree in either of the following: English, Communications, Journalism, Publicity or related field.
Strong knowledge and understanding of social media and digital / online / viral press and publicity.

TO APPLY: Visit here. (PF reporting)

Posted by Matt Mackowiak on April 12, 2014 in Hollywood , Job of the Week | Permalink | Comments (0) | TrackBack (0)

About the Authors

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Matt Mackowiak - Site Manager
Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

Laura Gross - Contributor
Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.
Follow her on Twitter: @ScottCircle

Blain K. Rethmeier - Contributor
Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
Follow him on Twitter: @BlainR

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