October 23, 2018

JOB OF THE WEEK: Atlantic Media, Vice President of Branding and Communications (Washington, DC)

The AtlanticGovernment Executive Media Group (GEMG) is Atlantic Media’s B-to-B division, providing authoritative information and analysis to managers across the federal, defense and state and local sectors of government. GEMG serves Fortune 500 companies, emerging tech companies, and other clients through creating and executing best-in-class marketing programs across digital, events, research and custom content services.

We are seeking an entrepreneurial, innovative, and driven individual to join our team. The Vice President of Branding and Communications will be a critical player in achieving GEMG’s aggressive growth plans and will work closely with senior management stakeholders. This creative leader will oversee strategic communications, sponsor marketing and PR for its publishing brands: Government Executive, Nextgov, Defense One and Route Fifty.  The ideal candidate has skills, experience, and expertise in developing and executing strategic communications plans in the corporate, government and/or technology arenas.  This is an opportunity for someone who thrives under pressure and is able to multitask. Experience in public sector market (federal IT, defense or state and local). The position manages a team of three.

Responsibilities Include:

  • Sponsor marketing strategy and planning. Collaborate with senior leadership to define GEMG sponsor marketing objectives and apply marketing best practices and ROI analysis to develop efficient marketing and communications plans to achieve those objectives.
  • Communications and PR strategy.  Develop strategic plans and messaging strategy for GEMG overall and its four brands: Government Executive, Nextgov, Defense One and Route Fifty.
  • Creative Proposal Development. Lead the creation of compelling proposals for GEMG’s advertisers including concept and copy development and design.
  • Tactical campaign management. Oversee the creation and execution marketing campaigns to address specific targeted opportunities.  Plan and execute advertising, email campaigns, advertiser events, social media outreach, and content marketing efforts (e.g., articles, blogs, etc.)
  • Prospect and lead development.  Define and execute marketing strategies to reach new advertising prospects and to drive in-bound advertising inquiries and leads for a twelve-person sales team.
  • Marketing collateral and sales tools. Define, write and direct design of digital and printed marketing materials, media kits and sales tools to support GEMG brand positioning and sales efforts.
  • Advertiser-focused partnerships and trades. Develop strategic partnerships and trade agreements that drive brand visibility and generate leads in the government contracting community. 
  • Market intelligence. Analyze federal government trends and issues as well as customer research, market conditions and competitor information to develop relevant and timely insights for use in marketing efforts.   
  • Promotional events.  Develop strategic advertiser events to increase interaction with key audiences in the sponsor community.   
  • Press. Manage the promotion and booking of GEMG journalists. Pitch stories to/working with business, trade, and media press. 
  • Marketing operations management. Manage and refine sponsor marketing processes to ensure quality and efficiency. Also manage all marketing vendor relationships.
  • Reporting and measurement. Monitor, review and report on all marketing activities and results.   
  • Budget management. Manage all marketing expenditures within approved budget.

The ideal candidate has:

  • Proven track record in developing and executing successful marketing campaigns
  • Exceptional writing skills, specifically in persuasive copywriting
  • Strong skills in analytical and strategic thinking; ability to understand and use relevant information about market issues and audience interests to develop compelling messaging
  • Creativity and a high degree of organization skills
  • Experience in government market preferred
  • Bachelor’s degree required
  • Strong skills in MS PowerPoint, Word, and Excel
  • Basic knowledge and familiarity with relevant design software preferred (InDesign, PhotoShop, etc.)
  • Poise and grace under pressure

TO APPLY: Click here.

October 18, 2018

JOB OF THE WEEK: American University, Communications Director

Formal title of "Special Assistant to the Vice President and Director of Communications." The Director of Communications has primary responsibility for three main functions:

  1. Communication oversight for Campus Life’s 15 departments, including guiding content, branding, and tone for website, news and social media communication, as well as crisis communication response on issues concerning students.
  1. Special projects and initiatives within and outside of Campus Life that have student impact.
  1. Campus Life professional and staff development, including presenting workshops, planning retreats, and onboarding new Campus Life staff.

The Director of Communications assists the Vice President of Campus Life on a range of management duties and special projects that require knowledge of communication, student affairs, and staff engagement and an ability to work with a substantial level of independence, sound judgment, excellent written and spoken communication skills, and discretion in handling confidential information and materials.

American_University_logo.svgThis is a fast-paced office environment where the ability to address critical and delicate matters in a thoughtful and expedient manner is imperative. The incumbent must be able to effectively work with a wide range of stakeholders and audiences including university leaders, front-line employees, and students. The incumbent will collaborate across Campus Life and other American University departments on joint projects.

The Office of Campus Life (OCL) is made up of 15 student-focused departments. Our goal is to support AU students on their journey to explore, connect, and grow into global citizens. We strive to create an inclusive campus community that fosters student learning, development, and success. For more information regarding the Office of Campus Life, including previously distributed memos to the community, please visit https://www.american.edu/ocl/

 

Work Environment

  • Directly supervises one full-time staff member: (Web Communications Coordinator)
  • Oversees the Professional Development Coordinating Committee
  • Frequent evenings and occasional weekends

 

Position Type/Expected Hours of Work

  • 35-Exempt
  • Project Leader/Advisor A

 

Salary Range

  • Commensurate with experience

 

Required Education and Experience

  • Minimum of 5 years professional experience
  • Excellent written and spoken communication skills
  • Highly developed interpersonal skills and problem-solving capabilities
  • Ability to work with sensitive and confidential matters
  • 2-4 years designing websites and developing online content
  • Experience using content management systems and other digital communication, including but not limited to blogs, social media (Facebook, Twitter, Instagram, Snapchat, YouTube)
  • Knowledge of ADA principles as they related to print and digital communication
  • Understanding of design principles and video production

Preferred Education and Experience

  • Master's degree
  • Experience in higher education and working with students
  • Experience producing videos
  • Experience with graphic design tools

 Additional Eligibility Qualifications

  • Hiring offers for this position are contingent on successful completion of a background check

 TO APPLY: Click here. (PF tipster)

April 12, 2018

JOB OF THE WEEK: Atlantic Media, Communications Manager

Atlantic MediaGovernment Executive Media Group (GEMG) is the public sector division of Atlantic Media and the leading media resource serving the government and defense market.

We are seeking an experienced communications professional to join the Atlantic Media communications team in Washington, D.C. Working across all GEMG teams and departments, including sales and marketing, editorial, events, and research, the communications manager will develop strategies to support business initiatives, proactively promote editorial content, and protect the reputation of a nearly 50-year-old business-to-government media company. The ideal candidate will diligently maintain important internal and external relationships, devote strong attention to detail, and thrive in a collaborative, cross-functional environment.

The Communications Manager responsibilities include:

  • Leading the development and implementation of a strategic communications plan to support GEMG's business objectives;
  • Generating impactful content to reach clients, media, readers, and internal stakeholders alike;
  • Forming leverageable relationships with key stakeholders in the business-to-government industry;
  • Coordinating promotion for pivotal company initiatives such as events and new product launches;
  • Drafting materials on behalf of GEMG leadership to reinforce thought leadership within the industry;
  • Proactively promote all GEMG journalism across all relevant media.

Attributes of the ideal candidate include:

  • A can-do attitude and a willingness to learn, support, and collaborate with a fast-moving team
  • Courage and a high level of motivation that welcomes challenges and is not deterred by setbacks
  • Strong listening and presentation skills
  • Excellent writing skills
  • Strong attention to detail and ability to multi-task
  • An ability to plan comprehensively, work both independently and collaboratively, and manage and prioritize projects to satisfy competing deadlines

The job is based in Washington, D.C. and reports to the Senior Vice President of Global Communications at Atlantic Media and GEMG’s Chief Executive Officer.

Atlantic Media Values:

Across Atlantic Media, generally, the firm looks for two “pillar gifts” in its candidates.  In all of us, these are more aspirational than actual, but they are central in our intentions.

  • Force of Intellect - Atlantic Media seeks a discipline and rigor of thought as manifested, often, in exceptional academic performance and, later, success in a professional environment.
  • Spirit of Generosity - Equally, Atlantic Media seeks what we term a spirit of generosity – a natural disposition towards service and selfless conduct.

TO APPLY: Click here. (PF tipster)

January 25, 2018

DREAM JOB OF THE WEEK: NFL, Senior Communications Strategist (New York, NY)

The Senior Communications Strategist will be responsible for proactively developing plans and strategies aimed at publicly positioning the NFL to key audiences through all communication channels, both traditional and emerging media. They will work closely with communications department leadership to create messaging to reflect the league's wide variety of priorities and expedite organizational decision-making.

NFL logoAdditionally, the strategist will:Provide crisis communications counsel to leagues executives.

  • Devise strategy and long term vision to strategically position the NFL in the sports marketplace.
  • Provide guidance to senior leadership, including executive vice presidents and COO to achieve desired reputational results and develop metrics to measure success.

Required Education and Experience:

  • Bachelor's degree in related field and a minimum of 8+ years of experience in communications or journalism with expertise in storytelling, issue management and long term planning
  • Successfully demonstrated ability to lead, participate in, and support cross-departmental activities.
  • Strong written and verbal communications skills, excellent organizational skills and strong interpersonal skills.
  • Excellent working knowledge of the PR field including documented experience working in public, fast paced, high-pressure situations.

Other Key Attributes / Characteristics:

  • Strategic Leader: The successful candidate will think and act strategically as a valued member of the communications department and other NFL units.
  • Trusted Advisor: He/she will serve as a credible PR resource to clubs and league executives
  • An individual with intense and dedicated work habits. Someone who takes initiative, speaks his/her mind, and sets high standards in all he/she does.
  • An individual comfortable working in a diverse environment
  • A creative, imaginative individual who has the business acumen, curiosity and ability to define innovative strategy and deliver against it.
  • A person with the highest moral and ethical standards, who can be relied upon to always act in the best long-term interests of the League.
  • A person with the capacity to be a hands-on, sleeves-up team player.
  • Superior judgement and communication skills, as well as political sensitivity both internally and externally
  • Experience in corporate communications, sports or entertainment is preferred.

TO APPLY: Click here.

RELATED: NFL spokesman Joe Lockhart to step down at NFL after Super Bowl.

June 20, 2017

JOB OF THE WEEK: ITIF, Communications Director

The Information Technology and Innovation Foundation (ITIF) seeks a communications director to increase its exposure in the press, expand its social media footprint, and enhance its reputation as America’s most influential science and technology think tank. This position reports to ITIF’s chief operating officer.

ITIF logoITIF has earned its standing as one of the world’s foremost thought leaders on technology and innovation policy by nimbly producing high-caliber research reports, policy analysis, and commentary, and by staging a rich program of panel discussions and other events, which it hosts in its Washington, DC office and other locations. The communications director’s primary responsibility is to publicize all this activity. This is an exciting opportunity for an energetic media-relations and strategic-communications professional with previous experience in public policy to deepen their expertise while helping to influence debates on important technology-related issues.

Duties:

  • Plan and execute an ongoing communications program that enhances ITIF’s reputation as a thought leader among U.S. and international policymakers through media relations, digital media, events, and direct outreach.
  • Measurably increase media coverage by cultivating new relationships and deepening existing ones with reporters, commentators, editors, and producers in the business, technology, and political press—including national newspapers, trade publications, broadcast outlets, and influential blogs.
  • Drive promotion of ITIF reports, place op-eds, and build press interest in major ITIF events.
  • Expand the organization’s social media footprint, including on Twitter, Facebook, and LinkedIn.
  • Partner with ITIF’s COO to manage editorial calendar of reports, op-eds, blog posts, and other content, and to produce ITIF’s widely disseminated weekly email newsletter.
  • Partner with ITIF’s event coordinator to execute public events.
  • Partner with ITIF’s design and digital media manager on collateral materials and website updates.
  • Track media coverage and other communications performance metrics, and provide regular reports to staff and ITIF’s board.

Qualifications:

  • A minimum of five years’ experience with increasing levels of responsibility for planning and executing robust communications programs.
  • Strong track record of achieving measurable results through media outreach, including placing op-eds and generating coverage for topical research reports and events.
  • Hands-on experience with media-engagement software such as Vocus, knowledge of technology issues, and existing relationships with technology, business, and economic policy reporters is preferred.
  • Strong writing and editing ability is essential, including sharp press releases, blog posts, and op-eds.
  • Thorough understanding of digital communications is a must, including the fundamentals of website content management.
  • Practical experience and sound judgment using social media to raise the profile of an organization and engage in public issues.
  • Strong understanding of public policy is essential. Previous experience on Capitol Hill or in the Washington office of a public relations or public affairs agency would be a plus.
  • A personable and collaborative team player with exceptional organizational habits and a proven ability to handle multiple communications projects at once.

Salary and benefits: Competitive salary is commensurate with experience and includes a health benefits package, generous paid vacation, annual performance-based bonus, and public transportation benefit.

TO APPLY: Please send a résumé and cover letter to [email protected]. Please note in your subject line that you are applying for the “communications director” position, and please explain in your cover letter why you are interested in joining ITIF and how your experience and qualifications align with the goal of enhancing ITIF’s reputation through an ongoing strategic communications program. (PF tipster)

April 25, 2016

JOB OF THE WEEK: NBC Universal, Director, Communications, USA & Syfy (New York, NY)

NBC Universal logoReporting to the Vice President Communications, the Director, Communications will lead select show campaigns for both USA Network and Syfy and work with the Sr. team to develop communication strategies and lead successful consumer program publicity campaigns.

Responsibilities:

  • Develop publicity campaigns and strategies for USA and Syfy programs and talent.
  • Pitch and secure key interviews, including electronic, radio and on-location press visits to support the launch and momentum for assigned series.
  • Create, edit and supervise the roll-out of all press materials and assets including all written press materials, electronic and traditional press kits, show clips and content, photos, digital extras and social content.
  • Create and supervise all press related event opportunities including satellite media tours, press junkets, festival and panel appearances, press receptions and red carpet events.
  • Create and implement out of the box event ideas to generate press for assigned shows.
  • Act as media strategist, campaign planner and spokesperson for assigned shows.
  • Develop positive relationships with talent, producers, PR agencies and representatives, agents, managers, production staffs, media and programming executives.
  • Media train and prep talent for interviews and speaking opportunities such as the bi-annual Television Critics Association Tour and Comic-Con.
  • Monitor competitive environment via daily review of competitive/industry news, and interface with other departments and entertainment cable channels on an as needed basis.
  • Manage assigned show publicity budget with an eye on ROI.

Qualifications/Requirements:

Basic Qualifications

-Bachelor’s Degree

-Minimum 7 years television publicity and hands-on media relations experience, with increasing levels of responsibility for campaign management.

Eligibility Requirements

-Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered

-Willingness to travel and work overtime; some evening and weekend work required

-Must be willing to work in New York

-Must be willing to submit to a background investigation

-Must have unrestricted work authorization to work in the United States

  • Candidate must have proven track record of delivering a wide range of press coverage, and strong media relationships with both consumer and trade entertainment reporters.
  • Excellent writing and editing skills are a must – writing samples required.
  • Experience pitching, booking and covering national and local media interviews necessary. Desired Characteristics
  • Candidate must have proven track record of delivering a wide range of press coverage, and strong media relationships with both consumer and trade entertainment reporters.
  • Excellent writing and editing skills are a must – writing samples required.
  • Experience pitching, booking and covering national and local media interviews necessary.
  • Must be a self-starter who is able to work autonomously, while keeping teammates and manager abreast of all activities.
  • Individual must exhibit strong interpersonal, pitching, and presentation skills.
  • Ability to juggle and meet numerous deadlines and work on multiple simultaneous campaigns with varying timelines
  • Candidate must be proactive and able to multi-task, a creative and independent strategic thinker who displays strong external and internal communication skills.
  • Must demonstrate an ability to cultivate and nurture relationships with members of the media, network executives, producers and talent.
  • Superior organization and creative skills.

TO APPLY: Click here. (PF tipster)

February 23, 2016

DREAM JOB OF THE WEEK: Minnesota Timberwolves, Senior Corporate Communications Manager

Minnesota TimberwolvesNBA’s Minnesota Timberwolves is hiring a Senior Corporate Communications Manager.

Position Summary/Objective: In addition to strategic planning, the responsibilities of the Senior Corporate Communications Manager will include: key message development, crisis communications, development of internal brand building and communication tactics, pitching business-related story ideas to media, and drafting communication plans for key stakeholders including season ticket members and corporate sponsors

Essential Functions:

Reasonable accommodations may be made to enable individuals to perform these essential functions:

  1. Develop relationships with members of the local and national media
  2. Manage media opportunities/requests for team’s business operations, including executive staff members.
  3. Develop strategies around the implementation of season ticket member communication plan.
  4. Create and successfully manage a strategic plan surrounding all facility related public relations/communications, including but not limited to Target Center renovation.
  5. Work with Vice President of Communications to develop key messages and talking points for the entire staff related to various organizational business efforts.
  6. Distribute key messages and talking points on regular basis to entire staff as well as departmental-specific messages when necessary.
  7. Assist Corporate Partnerships in developing standardized messaging for sales presentations.

Knowledge, Skills, Abilities & Other:

  1. Strong verbal and written communication skills.
  2. Strong computer skills, including Microsoft Office (Word, PowerPoint, Excel and Outlook) is strongly preferred.
  3. Ability to develop and proactively pitch team business-related stories to local and national media.
  4. Ability to work nights, weekends and potentially holidays.
  5. Strong team leadership skills preferred.

Experience: Minimum five (5) years of experience working in Public Relations. Experience working in an agency setting and/or with consumer-facing brands preferred.

Education: Bachelor’s degree or equivalent combination of education and experience preferred.

Supervisory Responsibility, if any: This position does have supervisory responsibility.

TO APPLY: Click here. (PF tipster)

February 01, 2016

DREAM JOB OF THE WEEK: Jacksonville Jaguars, Manager, Media and Promotions

Jacksonville JaguarsThe Manager, Media and Promotions reports to the Director, Marketing & Brand Strategy and manages the media advertising and promotional campaigns for the Jacksonville Jaguars focused on increasing ticket sales and maximizing fan interaction with the team based on defined objectives.

Duties and Responsibilities:

  • Develop and manage execution of Jaguars traditional media planning and buying (including aiding in the negotiation of trade and barter opportunities to maximize efficacy of the team's ad budget, creative trafficking and management of budget)
  • Manage relationships with all secondary television and radio affiliates
  • Oversee growth of affiliate network
  • Coordinate all tactical aspects of marketing promotions (creative development, legal requirements, cross-department coordination), and manage execution in-market, including communication of program through social media (jaguars.com, Twitter, Facebook, etc.), email, radio and TV and print to cascade message
  • Coordinate all marketing of Jaguars ancillary events including cross-department collaboration, planning and support
  • Oversee  Jaguars fan clubs (i.e. Junior Jags, Women’s Club, Cub Club, Booster Club)
  • Oversee Grassroots Marketing program  

Job Qualifications:

  • Bachelor’s degree in marketing or business; MBA preferred
  • Minimum of 3 years of marketing experience
  • Extensive knowledge of marketing, media buying, promotions, event planning, social media, creative process
  • Proven experience managing multiple projects and timelines

Applications are being accepted online only.  Please do not call to apply for this position.  Please provide complete information.  An incomplete application may affect your consideration for this position.

Note: When you apply for this job online, you will be required to answer the following questions:

  1. Yes/No: Do you have a Bachelor's degree in marketing or business? 2. Yes/No: Do you have a minimum of 3 years of marketing experience? 3. Yes/No: Do you have relevant media planning and/or buying experience? 4. Please describe in narrative (500 words or less) your relevant experience in marketing, media buying, promotions, event planning, social media and the creative process. 5. What are your compensation expectations? 6. Why do you want to work for the Jacksonville Jaguars?

TO APPLY: Click here.

January 21, 2016

JOB OF THE WEEK: AAA, PR Manager (Washington, DC)

AAA logoAAA is looking for an energetic and experienced PR Manager to serve as a national media spokesperson, pitch reporters and develop communications strategies for the Association’s priority issues.

The PR Manager will join AAA’s award-winning media relations team, which regularly earns mentions in 150,000 news stories per year on topics as diverse as traffic safety, infrastructure, fuel prices, travel and automotive technology. Requirements: -Bachelor’s degree in journalism, communications, public relations, or related field and a minimum of five years of experience in public relations or journalism. -A dynamic self-starter who enjoys developing new story ideas and pitching them to the media. -Experience writing and implementing communication plans, news releases, talking points, pitches and messages. -On-the-record experience with television, radio, and print media. -Experience working with government affairs/public affairs staff. -Knowledge of transportation, automotive engineering, traffic safety and energy issues a plus.

TO APPLY: Please visit: https://chk.tbe.taleo.net/chk05/ats/careers/requisition.jsp?org=AMERAUTO&cws=1&rid=138 (Mediabistro)

January 18, 2016

JOB OF THE WEEK: SKDKnickerbocker, Senior Associate

SKDKnickerbocker logoSKDKnickerbocker is looking for candidates to join its rapidly expanding public affairs team in Washington, D.C. The senior associate position work with account managers on a range of corporate, association, nonprofit and issue advocacy clients. Ideal candidates are driven self-starters with the ability to grasp complex subject matter quickly and work well within teams. Other qualifications include:

  • Experience placing national print and broadcast stories, drafting op-eds, press releases, media advisories, Q&A, talking points, statements, as well as other communications documents.
  • Previous experience working on Capitol Hill and political campaigns.
  • A clear understanding of social media strategies for communications campaigns.
  • Experience managing multiple projects and the ability to handle multiple deadlines.
  • Strong research and writing skills, and a strong knowledge of AP Style.

Candidates should have 3 to 5 years of relevant experience in a related positions. Candidates with robust media relations experience are preferred. This employer is an equal opportunity employer with a strong dedication to diversity.

TO APPLY: If you are interested in joining the SKDKnick team, send your resume to: [email protected]. (PF tipster)

About the Authors

  • FOLLOW US: @potomacflacks
  • Matt Mackowiak - Site Manager
    Matt Mackowiak is a Washington, D.C. and Austin,TX-based Republican strategist and communications consultant and President of Potomac Strategy Group, LLC. In his career he has managed a winning Congressional campaign and worked in the U.S. Senate, at the U.S. Department of Homeland Security, at a leading international PR firm, on a presidential campaign in Iowa and in White House presidential advance. Follow him on Twitter - @MattMackowiak

    Laura Gross - Contributor
    Laura Gross is currently president of Scott Circle Communications. She has served as deputy director of communications at the DNC, was Gov. Howard Dean's Communications Director and she worked in the press office at USAID during the Clinton administration. Her experience also includes time in the PR department of National Public Radio and she was part of Vice President Gore's advance team when he was in The White House.
    Follow her on Twitter: @ScottCircle

    Blain K. Rethmeier - Contributor
    Blain K. Rethmeier is currently the Senior Vice President for Public Affairs for the American Insurance Association (AIA). Rethmeier joined AIA from the White House where he served as Special Assistant to the President for Communications and directed communications for the National Economic Council and Homeland Security Council. Prior to joining the White House, Rethmeier served as Press Secretary for the Senate Judiciary Committee.
    Follow him on Twitter: @BlainR

    This is a personal group blog whose contents in no way reflect the views of any author's employer.

    Got a tip? Email Matt, Blain or Laura (anonymity guaranteed)

    Potomac Flacks Founder and Author Emeritus: Adam Kovacevich
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