Potomac Flacks

NFL Names Moore Executive V.P. of Communications and Public Affairs

Jocelyn Moore was named the NFL’s Executive Vice President of Communications and Public Affairs, it was announced today by Maryann Turcke, the NFL’s Chief Operating Officer.

Moore, who has served as the NFL’s Senior Vice President of Public Policy and Government Affairs in Washington, D.C., will be based in the league’s headquarters in New York and report to Turcke. In her new role, Moore will oversee the Communications, Social Responsibility, and Government Affairs areas.

Moore joined the NFL in 2016 and led the league's public policy and legislative agenda and coordinated closely with NFL clubs on local legislative and regulatory issues. Moore strengthened the league’s positioning both in Congress and with external advocacy organizations leading numerous initiatives, including strategic engagement around player health and safety, tax reform, trade, and telecommunications.

Prior to joining the NFL, Moore was a Managing Director in The Glover Park Group’s Government Affairs Division and co-led the firm’s Health & Wellness practice. Before GPG, Moore had a 15-year career in the United States Senate, including roles as Deputy Staff Director of the Senate Finance Committee, Deputy Chief of Staff and Policy Director for Senator Ron Wyden (D-OR), and Legislative Director for Senator John D. Rockefeller IV (D-W.V.).

Moore began her career in the office of her home state Senator Zell Miller (D-GA) and later worked as a senior policy advisor to Senator Bob Graham (R-FL). She is a two-time graduate of the University of Florida. (PF tipster)

DREAM JOB OF THE WEEK: NFL, Senior Communications Strategist (New York, NY)

The Senior Communications Strategist will be responsible for proactively developing plans and strategies aimed at publicly positioning the NFL to key audiences through all communication channels, both traditional and emerging media. They will work closely with communications department leadership to create messaging to reflect the league's wide variety of priorities and expedite organizational decision-making.

Additionally, the strategist will:Provide crisis communications counsel to leagues executives.

• Devise strategy and long term vision to strategically position the NFL in the sports marketplace.
• Provide guidance to senior leadership, including executive vice presidents and COO to achieve desired reputational results and develop metrics to measure success.

Required Education and Experience:

• Bachelor's degree in related field and a minimum of 8+ years of experience in communications or journalism with expertise in storytelling, issue management and long term planning
• Successfully demonstrated ability to lead, participate in, and support cross-departmental activities.
• Strong written and verbal communications skills, excellent organizational skills and strong interpersonal skills.

• Excellent working knowledge of the PR field including documented experience working in public, fast paced, high-pressure situations.

Other Key Attributes / Characteristics:

• Strategic Leader: The successful candidate will think and act strategically as a valued member of the communications department and other NFL units.
• Trusted Advisor: He/she will serve as a credible PR resource to clubs and league executives
• An individual with intense and dedicated work habits. Someone who takes initiative, speaks his/her mind, and sets high standards in all he/she does.
• An individual comfortable working in a diverse environment
• A creative, imaginative individual who has the business acumen, curiosity and ability to define innovative strategy and deliver against it.
• A person with the highest moral and ethical standards, who can be relied upon to always act in the best long-term interests of the League.
• A person with the capacity to be a hands-on, sleeves-up team player.
• Superior judgement and communication skills, as well as political sensitivity both internally and externally
• Experience in corporate communications, sports or entertainment is preferred.

TO APPLY: Click here.

RELATED: NFL spokesman Joe Lockhart to step down at NFL after Super Bowl.

FORMER OBAMA, BIDEN AIDE BEDINGFIELD TO WORK FOR LEONSIS

Kate Bedingfield, former deputy assistant to President Barack Obama and communications director for Vice President Joe Biden, is joining Monumental Sports & Entertainment as its vice president of communications. Monumental Sports owns the Wizards, Capitals, Mystics and Verizon Center. Bedingfield will report to founder Ted Leonsis. (Politico “Playbook”)

DREAM JOB OF THE WEEK: Minnesota Timberwolves, Senior Corporate Communications Manager

NBA’s Minnesota Timberwolves is hiring a Senior Corporate Communications Manager.

Position Summary/Objective: In addition to strategic planning, the responsibilities of the Senior Corporate Communications Manager will include: key message development, crisis communications, development of internal brand building and communication tactics, pitching business-related story ideas to media, and drafting communication plans for key stakeholders including season ticket members and corporate sponsors

Essential Functions:

Reasonable accommodations may be made to enable individuals to perform these essential functions:

1. Develop relationships with members of the local and national media
2. Manage media opportunities/requests for team’s business operations, including executive staff members.
3. Develop strategies around the implementation of season ticket member communication plan.
4. Create and successfully manage a strategic plan surrounding all facility related public relations/communications, including but not limited to Target Center renovation.
5. Work with Vice President of Communications to develop key messages and talking points for the entire staff related to various organizational business efforts.
6. Distribute key messages and talking points on regular basis to entire staff as well as departmental-specific messages when necessary.
7. Assist Corporate Partnerships in developing standardized messaging for sales presentations.

Knowledge, Skills, Abilities & Other:

1. Strong verbal and written communication skills.
2. Strong computer skills, including Microsoft Office (Word, PowerPoint, Excel and Outlook) is strongly preferred.
3. Ability to develop and proactively pitch team business-related stories to local and national media.
4. Ability to work nights, weekends and potentially holidays.
5. Strong team leadership skills preferred.

Experience: Minimum five (5) years of experience working in Public Relations. Experience working in an agency setting and/or with consumer-facing brands preferred.

Education: Bachelor’s degree or equivalent combination of education and experience preferred.

Supervisory Responsibility, if any: This position does have supervisory responsibility.

TO APPLY: Click here. (PF tipster)

DREAM JOB OF THE WEEK: Jacksonville Jaguars, Manager, Media and Promotions

The Manager, Media and Promotions reports to the Director, Marketing & Brand Strategy and manages the media advertising and promotional campaigns for the Jacksonville Jaguars focused on increasing ticket sales and maximizing fan interaction with the team based on defined objectives.

Duties and Responsibilities:

• Develop and manage execution of Jaguars traditional media planning and buying (including aiding in the negotiation of trade and barter opportunities to maximize efficacy of the team's ad budget, creative trafficking and management of budget)
• Manage relationships with all secondary television and radio affiliates
• Oversee growth of affiliate network
• Coordinate all tactical aspects of marketing promotions (creative development, legal requirements, cross-department coordination), and manage execution in-market, including communication of program through social media (jaguars.com, Twitter, Facebook, etc.), email, radio and TV and print to cascade message
• Coordinate all marketing of Jaguars ancillary events including cross-department collaboration, planning and support
• Oversee  Jaguars fan clubs (i.e. Junior Jags, Women’s Club, Cub Club, Booster Club)
• Oversee Grassroots Marketing program  

Job Qualifications:

• Bachelor’s degree in marketing or business; MBA preferred
• Minimum of 3 years of marketing experience
• Extensive knowledge of marketing, media buying, promotions, event planning, social media, creative process
• Proven experience managing multiple projects and timelines

Applications are being accepted online only.  Please do not call to apply for this position.  Please provide complete information.  An incomplete application may affect your consideration for this position.

Note: When you apply for this job online, you will be required to answer the following questions:

1. Yes/No: Do you have a Bachelor's degree in marketing or business? 2. Yes/No: Do you have a minimum of 3 years of marketing experience? 3. Yes/No: Do you have relevant media planning and/or buying experience? 4. Please describe in narrative (500 words or less) your relevant experience in marketing, media buying, promotions, event planning, social media and the creative process. 5. What are your compensation expectations? 6. Why do you want to work for the Jacksonville Jaguars?

TO APPLY: Click here.

Former Clinton WH Press Secretary Lockhart joins NFL at EVP, Communications

First reported in Politico’s “Playbook,” Joe Lockhart, who served as Press Secretary in the Clinton White House, is leaving Glover Park Group (GPG) to join the NFL as Executive Vice President of Communications.

According to Politico’s Mike Allen, GPG has been a consultant to the NFL for several years. He will join the NFL in New York after the Super Bowl. (Politico “Playbook”)

DREAM JOB OF THE WEEK: Director, Corporate Communications, Philadelphia 76ers

The Director of Corporate Communications will be responsible for implementing public relations plans for the Philadelphia 76ers off-court and business initiatives. The position will assist in the development of the public relations strategy that drives brand image, senior executive profiles, and key messaging for the Sixers business divisions, including corporate partnerships, sales, community relations and marketing.

KEY RESPONSIBILITIES:

• Develop and deliver strategies that tell the 76ers’ overall narrative through traditional and unique media opportunities, on a local, regional and national level, with a focus on business initiatives.
• Build and maintain relationships with key local, regional and national business and off-court media.
• Work closely with corporate partnerships, sales and marketing to develop storylines for external use.
• Oversee the writing and editing of internal and external communications, including press releases, memos and marketing material.
• Manage and guide staff to successful earned media placements and event execution.

POSITION REQUIREMENTS

• 8-10 years strong public relations experience including relevant experience in the sports and entertainment industry.
• Strong relationships with media outlets across multiple platforms.
• Bachelor's Degree from an accredited college or university, preferably in marketing, public relations or communications.
• Significant experience in special event development and execution.
• Strong planning and project management skills with the ability to work well under pressure and meet tight deadlines.
• Ability to represent public relations department internally on cross-functional teams while developing and executing public relations strategies for marketing plans.
• Experience in writing, editing and providing guidance for development of a range of PR and communication materials.
• Outstanding communication, public speaking and interpersonal skills.

TO APPLY: Click here. (PF tipster)

DREAM JOB OF THE WEEK: San Francisco 49ers, Coordinator of Corporate Communications (Santa Clara, CA)

Position Overview:

The five-time Super Bowl Champion San Francisco 49ers are seeking a Coordinator of Corporate Communications to assist the Senior Manager of Corporate Communications in the development and execution of corporate communications initiatives for the team and Levi’s Stadium. The ideal candidate is an outgoing and innovative communications professional, experienced in project management and proactive media pitching. A thorough understanding of the live sports and entertainment industry is beneficial. Experience managing multiple clients – specifically consumer brands, corporate social responsibility initiatives or cause-based marketing – for a public relations agency is preferred.

Essential Duties and Responsibilities:

• Assist the Senior Manager of Corporate Communications with operational oversight of all 49ers and Levi's Stadium corporate communications responsibilities and the management of a department intern
• Lead the development and execution of strategic communications planning for all 49ers community relations efforts and the 49ers Foundation, along with other assigned media initiatives and press functions
• Proactively pitch 49ers and stadium-related story ideas to media, including the 49ers Museum, the 49ers STEM Education Program, the Levi’s® Stadium Tour Program and the Bourbon Steak & Pub restaurant
• Manage media monitoring and internal reporting for key 49ers and Levi’s® Stadium corporate communications initiatives as directed
• Write feature articles for 49ers publications and website as well as press releases on topics related to core competencies
• Support publicity efforts for non-NFL events scheduled at the stadium when deemed necessary, coordinating with event organizers and promoters to garner desired coverage
• Support the development and management of an organizational key messaging and coverage document, managing ongoing maintenance by the department intern
• Work closely with the marketing and digital media departments to execute strategic communications plans and promote brand development
• Develop and maintain local and national media lists for key media contacts in core functional competencies: technology, sustainability, education, community relations, marketing and sports business

Required Skills & Abilities:

• Exceptional verbal and written communication skills
• Motivated self-starter with proven problem solving abilities
• Strong teamwork and relationship management skills
• Works effectively with all personalities and skill levels
• Creative, outside-the-box thinker
• Efficiently meets internal and external deadlines
• Ability to multi-task in a fast-paced environment
• Highly organized and attentive to details and process
• Ability to use sound judgment and discretion while maintaining confidentiality
• Ability to be flexible and resourceful in response to changing priorities and duties
• Demonstrated ability and willingness to continuously acquire new competencies and accept new challenges

Education/Experience:

• Bachelor’s degree or equivalent experience
• 2-4 years of experience managing business and event communications for a public relations agency, a major brand and/or sports/entertainment organization

TO APPLY: Click here.  (PF tipster)

DREAM JOB OF THE WEEK: Oklahoma City Thunder, Corporate Communications Director (Oklahoma City, OK)

The Corporate Communications Coordinator will help the Oklahoma City Thunder reach out to its fans and partners and broaden the team’s impact by communicating the team’s marketing, sales, community and business messages across all media.

Essential Duties and Responsibilities:

·      Work with Corporate Communications team to execute organizational communications strategies

·      Assist in tracking impact of corporate and partner messaging in news media, social media and other channels

·      Monitor and aggregate local and national news mentions

·      Assist in monitoring social media interactions and in aggregating reporting data, including tracking posts highlighting business partnerships

·      Update and maintain department and organizational resources, including department media lists and corporate news subscriptions

·      Monitor general public relations requests via email

·      Disseminate media alerts and news releases to promote initiatives such as community events, business partnerships, ticketing info and other organizational messages

·      During the season, fulfill game-night credential requests from the business office, including TV credentials

·      Assist in proofreading and editing of materials in support of messaging needs for other corporate departments

·      Track corporate awards, department assets and team archives

·      Work with Marketing/Events and Entertainment departments to find promotional opportunities for team entertainment assets, including Rumble the Bison, the Thunder Girls, Thunder Drummers, Rain Drops and Storm Chasers

·      Maintain good punctuality and attendance

·      Other duties as assigned

Qualifications and Requirements:

·      Bachelor’s degree required; emphasis in communications, journalism, public relations or related field preferred

·      2-3 years’ experience in PR/communications or media relations

·      Strong writing skills

·      Professional experience in editing/proofreading

·      Working knowledge of AP style

·      Working knowledge of basketball/NBA

·      Some experience with social media

·      Proficient in Word, Excel, PowerPoint and Outlook

·      Highly organized and detail-oriented, with a high degree of professionalism and efficiency

This is a full-time, non-exempt position reporting to the Corporate Communications Manager.

TO APPLY: Click here.  (PF tipster)

DREAM JOB OF THE WEEK: TD Garden / Boston Bruins, Client Communications Specialist (Boston, MA)

Position Summary:

Manage the communication strategy for the Season Ticket Holder and Premium Club client communities, in collaboration with the Sales & Service teams, through the development and implementation of content across all channels.  Serve as the primary copy-writer and ensure suitability and optimization of content by channel type, consistency in style and tone, relevancy for target groups and adherence with organization-wide branding and messaging guidelines.  Monitor and track effectiveness of messaging and be an early adopter of emerging digital channels and content development for the organization.

Additional Responsibilities:

• Create and distribute unique content for the Boston Bruins Season Ticket Holder and Premium Club client communities through various channels, including but not limited to email, client websites, social media and traditional communication and collateral applications. 
• Work with Sales & Service departments and Marketing department to develop new and unique ways to deliver content through our current channels and through new immerging channels.  Work with all organization groups to ensure consistent messaging across all brands.
• Provide copy-writing expertise across all marketing, digital, sales and service functions.

Qualifications:

• Bachelor’s degree in Communications or a related degree.
• All candidates must have minimum of 2-3 years professional experience developing communications and content strategies in the digital space for business.  Experience with sales/service and or membership-driven business preferred.
• Excellent interpersonal skills with the ability to communicate effectively verbally and in writing with all levels within the organization.
• Conveys leadership qualities and a team player disposition with collaboration and influential skills.
• A self-starter with the ability to manage multiple priorities simultaneously, who can thrive in a fast paced and constantly changing environment.
• Ability to work a flexible schedule including nights, weekends, and holidays.
• Exceptional written, communication and organization skills. Copy-writing samples required.  Creative thinker with experience developing engaging content across all media.
• Strong working knowledge and history of optimization of all social platforms including Twitter, Facebook, Instagram, Tumblr, YouTube, Google+.
• Candidate is required to possess a working knowledge of and experience utilizing marketing automation and CMS platforms.  Experienced with design tools including Adobe Photoshop

Note: When you apply for this job online, you will be required to answer the following questions:

Do you have 2-3 years of developing communications and content strategies in the digital space for business? Yes/No

TO APPLY: Click here. (PF tipster)